Blog

- 28 March 2017 - In my last blog on optimising for voice search, I mentioned utilising microdata – but what exactly is microdata? Microdata is a type of structured data mark-up which can be used to add additional information to your organic listings. These little extra bits of information at...

- 17 March 2017 - As we posted recently, Google Ad Grants have now become part of a larger programme called Google for Nonprofits. As part of this development, Google have also rolled out their YouTube for Nonprofits Programme to UK shores, which had previously only been available to users in...

- 15 March 2017 - Tracking interactions are an important part of any digital marketing strategy, but it is important to implement to record this in the best way possible, without affecting your other data. UTM tracking and Event tracking are two way to measure interactions, but it is crucial you use...

- 7 March 2017 - How User Experience Impacts SEO Performance: Is the world of online search heading towards a new reign; where user experience, not content, is king? I’m not saying that content isn’t vital – it is. You can’t sell a product you don’t have, you can’t get a click to...

- 27 February 2017 -   Digital Marketing For Charities Event Thursday 23rd of February saw over 25 charity marketing professionals brave Storm Doris to join us for upriseUP’s Digital Marketing for Charities event. upriseUP has worked with over 50 non-profit organisations and through hosting the evening aimed to highlight some of the key...

- 10 February 2017 -   Ads appearing on fake news sites The Times & The Sun’s leading story two days in a row have been all about how ads from charities and government funded programmes are being shown on fake news websites. This has obviously caused outrage and shock, with newspapers claiming...

- 9 February 2017 - Voice search is something that is becoming increasingly popular and here at upriseUP we believe that it’s only going to get bigger. In May 2016 at their I/O event, Google announced that 20% of mobile search queries were made using voice search, and ComScore estimate that...

- 7 February 2017 -   Landing Pages & AdWords Landing pages have a big impact on the performance of your ads in AdWords. If they’re not user friendly, or they have uninteresting or irrelevant content, then your ad performance will suffer. Google states that “your landing page is the URL people arrive at...

- 6 February 2017 - Last Monday night we hosted our Ecommerce event, which is our second event to date, made possible thanks to a group of industry professionals providing informative and engaging talks. The aim of the evening was to provide insight on the importance of Ecommerce to those working in online...

- 24 January 2017 - Ad Grants Accounts Must Enrol for the Google for Nonprofits programme Today we received emails for all our Ad Grants accounts informing us that Google have updated their eligibility guidelines. Therefore, Google Ad Grants have now become part of a larger programme called Google for Nonprofits. As a...

- 24 January 2017 - At the beginning of a new year we often find ourselves both looking back over the past 12 months and making predictions for the year ahead and it seems safe to say that 2017 will see more charities further embracing all things digital. According to the 2016...

- 20 January 2017 - Just after the turn of the year Google has granted us in the PPC game three very-late Christmas presents, presumably because we were all very good last year! Two of the new features related to phone numbers, and are very much in line with Google’s even-more mobile...

- 18 January 2017 -   What Are Responsive Ads? Google started rolling out Responsive Ads for their AdWords Display campaigns late last year at around the same time they introduced new Expanded Ads for Search campaigns. These new Responsive Ads allow you to combine text and images to generate display banners that can...

- 17 January 2017 - In September 2016, Google announced that it would be separating its search index into separate versions. The mobile index, which will be regularly updated and a separate, secondary index for desktops. Mobile compatibility and search results have always played an important role in how well a website...

- 12 January 2017 - The run up to Christmas can be a busy one for people; they have bigger priorities and responsibilities in terms of buying presents, decorating, and planning for the big day. Unless you’re marketing in retail this can lead to a drop in your online traffic. This...

- 12 December 2016 - We might be munching on mince pies, searching for secret Santa presents and listening to Mariah Carey (who else), but at upriseUP we’re also working on many of our charity clients’ 2017 event fundraising campaigns, making sure everything is perfectly in place to make the most...

- 2 December 2016 - Last week we hosted the first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content. Delegates from 30 companies attended across a variety of sectors. The...

- 11 October 2016 - Not too recently I put together a post about the plethora of Google algorithms – most lovingly named after zoo animals – and ended with the closing remark that we’d be back to update you on any further changes from Google HQ. Well, they have been...

- 16 September 2016 - To a lot of people - myself included prior to this job - Google is some sort of magic box for every possible query and search under the sun. "How does it work?" is usually met with shrugged shoulders and a puzzled expression but not today....

- 13 September 2016 - Last Friday saw the 13th Brighton SEO conference take place. Having outgrown the Brighton Dome, this year and having ‘come a long way from a room in a pub’, the conference was held at the Brighton Centre. If you’re not familiar with Brighton SEO, it’s a...

- 6 September 2016 - As of the end of last week, it appears that Google are currently not accepting new Grantspro applications. It’s very frustrating that Google do not engage charities in any communication about forthcoming developments so we have no clear message from them at this time. However, they...

- 22 August 2016 - The attention of web users is hard enough to grab on a desktop display, and now as mobile web overtakes desktop as the most common user interface, the attention of the mobile user has to be taken into account. The processing power of a mobile device is...

- 11 August 2016 - Hi all, Some big news recently from Google. They have announced the release of 3 new features which had been mentioned in the May 2016 Google Summit – I wanted to bring you our thoughts on the implications and their effects for our clients. Ads will now be 50%...

- 26 May 2016 - Tuesday 24th May was Google’s big AdWords summit of 2016. This covers all the new AdWords developments that they have coming up over the next 12 months and (slightly) beyond. Our observations from the livestream on changes that are coming are as follows: • The available Ad...

- 30 March 2016 - You may have heard of one of the most exciting developments in paid search recently - Google have removed the paid ads from the right side of search result screens and placed them at the bottom. Google have been running ads like this on mobile for a while...