Blog

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Responsive Display Ads

  What Are Responsive Ads? Google started rolling out Responsive Ads for their AdWords Display campaigns late last year at around the same time they introduced new Expanded Ads for Search campaigns. These new Responsive Ads allow you to combine text and images to generate display banners that can automatically adjust their size,...

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Google’s Mobile First Index & what it means for you

In September 2016, Google announced that it would be separating its search index into separate versions. The mobile index, which will be regularly updated and a separate, secondary index for desktops. Mobile compatibility and search results have always played an important role in how well a website ranks organically, but with...

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Bouncing Back After the Christmas Slump

The run up to Christmas can be a busy one for people; they have bigger priorities and responsibilities in terms of buying presents, decorating, and planning for the big day. Unless you’re marketing in retail this can lead to a drop in your online traffic. This slump will likely then...

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New Year’s Resolutions…

We might be munching on mince pies, searching for secret Santa presents and listening to Mariah Carey (who else), but at upriseUP we’re also working on many of our charity clients’ 2017 event fundraising campaigns, making sure everything is perfectly in place to make the most of the seasonal boost...

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Micro Moments & Other upriseUP Events

Last week we hosted first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content. Delegates from 30 companies attended across a variety of sectors. The night provided a great opportunity...

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Google update Penguin, and add a Possum to the mix…

Not too recently I put together a post about the plethora of Google algorithms – most lovingly named after zoo animals – and ended with the closing remark that we’d be back to update you on any further changes from Google HQ. Well, they have been busy and apparently I’m...

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A tour around the Google zoo…

To a lot of people - myself included prior to this job - Google is some sort of magic box for every possible query and search under the sun. "How does it work?" is usually met with shrugged shoulders and a puzzled expression but not today. So let's get into...