Digital Marketing for Charities Evening

Thursday 23rd February 2017

 

Doors open and food from 6:00pm

Talks from 6:30pm

Networking from 8:30pm

 

#urUevents

 

 

For the next installments of our digital marketing talks…

upriseUP are excited to host an evening of Digital Marketing for Charities.

 

Over the last few years’ charities have been embracing the wave of digital change and reaping the rewards, reaching and engaging with well-defined audiences, as well as driving accountable actions and donations. From donation apps and crowdfunding, to peer fundraising and PPC, there are ever evolving opportunities.

 

However, for some non-profits, fears of high entry costs, a lack of internal expertise and uncertainty of where to get the best and quickest results have made them reticent to dip their toes into the water. However, with online donations rising an average of 17% in the UK in Autumn 2016 compared to a fall in donations overall by -2.7% in the same period*, the potential of digital marketing for charities shouldn’t be ignored.

 

At upriseUP we are a digital agency who are proud of our charity specialism and have worked with over 50 non-profit organisations of all shapes and sizes. We understand some of the challenges that some organisations experience when trying to improve their digital presence.

 

Our free evening of Digital Marketing for Charities sets out to highlight some of the key digital areas that can make a huge difference (without an equally big financial investment). We’re delighted to have Bertie Bosrédon who will be speaking on Digital Transformation for charities, as well as industry speakers on Social Media, Digital Gaps in the sector, Google AdWords and more.

 

These talks are free for professionals who work in marketing for charities. Drinks and catering will be provided during networking spots where we hope to take part in some very interesting discussions.

 

*Source Blackbaud index

For your free ticket, email info@upriseup.co.uk

What will we be Discussing?

 

  • Bertie Bosrédon – Digital Strategist – Why digital literacy is important and the different stages of digital marketing development
  • Matt Haworth – Reason Digital – the truth about charity social media and figuring out how to get it right
  • Nathan Potts – Google – the effectiveness of paid search, display and remarketing campaigns for non-profits
  • Nick Phillips – Community Impact Bucks – Resilience for charities including the ‘digital gap’ between charity and business
  • John Onion – upriseUP – AdWords for charities, including best practice for Google Grants and optimising your account
Digital Marketing For Charities - using different devices
Digital Marketing For Charities - promoting your charity
Digital Marketing For Charities - reaching your audience digitally
Digital Marketing For Charities - the different ways you can digitally market your charity

We would love to know what you would like to be included on the night. Please let us know if you have any suggestions. Also, there will be a panel question and answer section at the end; there will be some live questions on the night but if you have any important questions you would like to ensure get answered please let us know in advance.

 

Following the presentations there will be further refreshments and networking with other professionals engaged in digital marketing for charities who are looking forward to hearing about your digital marketing journey and discuss theirs.

 

Also, if you are interested in attending or speaking at one of our events please give us a call or pop us an email, you can find more information and details here on our website – we’d love to hear from you!

About the Presenters

bertie

Bertie Bosrédon

Digital Strategist (not-for-profit-sector)

Bertie has over 20 years’ experience in digital communications. He set up the British Heart Foundation first online team before joining Breast Cancer Care, where he implemented innovative online services tools and an influential social media strategy. Freelance consultant for nearly five years, Bertie has helped over 80 organisations of all sizes develop their online presence, transform their digital culture, and better engage with their audiences.

matt-haworth-square

Matt Haworth

Reason Digital

Matt is one of the UK’s leading experts on doing good with digital. Through Reason Digital, the social enterprise, digital innovation agency he co-founded, Matt has delivered projects and training for organisations including Age UK, Alzheimer’s Research UK, the BBC, Virgin and many more. In 2016 Matt wrote The Digital Fundraising Book and he regularly features at national conferences.

nathan-potts-google

Nathan Potts

Agency Development Manager, Google

 With a background in digital re-marketing, Nathan has been helping to develop a portfolio of Google advertising agencies for nearly a year, and has a great enthusiasm for anything digital. Nathan loves Motorsport involving anything on two or four wheels – When he’s not working you’ll find him either racing, breaking or fixing his track car!

nick-phillips

Nick Phillips

Chief Executive, Community Impact Bucks

Nick comes with a strong back ground of commercial and charity management that includes running his own business, leading National Trust historic estates and most recently working with Ngage Solutions delivering Defra projects, overseeing the successful LEADER rural business support programmes in Bucks. Nick is a Chartered Surveyor and is interested in historic buildings and the Buckinghamshire countryside.

uprup240316-043_john_profilepic

John Onion

Managing Director, upriseUP

John is a specialist Digital Marketing Consultant with over fifteen years’ industry experience. John started his career in the commercial sector, working for major media planning and buying agencies on clients including BT, Intel, Barclays and Canon. Realising that traditional agencies struggled to respond to the constantly shifting digital landscape, he created upriseUP to focus on the growing needs of clients.

How to Apply for Your Free Ticket

 

If you’re interested in coming to ‘An Evening of Digital Marketing for Charities’ please fill out the form below or email info@upriseup.co.uk – we’d love to see you!

How to Find Us