Our 2026 B Corp Impact Report
02nd July 2026
To paraphrase Bob Dylan, as far as B Corp is concerned, the times they are a’ changin. After 20 years of operation in the US, and 10 years in the…
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We’re staying on top of all the industry news and interesting points of analysis. We share our thoughts here as well as any updates about Uprise Up and our team.
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A Wealth of Opportunities Discussed at BrightonSEO 2026
14th May 2026
Sun, sea and Search. This April, the Uprise Up team returned to Brighton for three days of brain-buzzing talks from industry experts. Lots of insights to apply to the charity…
Our Resolutions for 2026: A Year of Big Change
15th January 2026
Digital media went through a profound change in 2025: AI has fuelled considerable disruption, data requirements have grown substantially, there’s been increased convergence across digital channels, and organic search has…
Make GA4 Work Harder: 8 Developments Charities Shouldn’t Miss
03rd December 2025
It’s been almost a year and a half since Universal Analytics was discontinued, and GA4 has been evolving at speed. In the past 18 months, Google has rolled out more…
Meta Pixel Restrictions Part II: FAQs
17th September 2025
In this follow-up to the previous blog on the new Meta Pixel restrictions around the Health & Wellness category, we’ll answer some commonly asked questions and demystify Meta’s policies. These…
Meta Pixel Restrictions: What They Mean for Charities & What’s Changing in September 2025
20th August 2025
Back in January 2025, Meta introduced new restrictions for Pixels associated with health and wellness content, and many charities suddenly found their tracking capabilities disrupted. From September 2nd, further policies…
The Risks of Meta Advantage+ for Charities
07th July 2025
If you’ve run any Meta Ads campaigns, you’ll probably be familiar with Advantage+, Meta’s offering in using automation to simplify campaign setup, improve performance, and reduce manual workload. And while…
Performance Max for Google Ad Grants: What Works, What Doesn’t, and What to Watch For
22nd May 2025
Last November, Google Ad Grants received a new feature passed down from Google Ads: Performance Max (PMax) campaigns. This was the first major update to Grants since Expanded Text Ads…
Could Google be forced to sell Chrome? The latest from the Search antitrust trial.
01st May 2025
The U.S. Department of Justice’s landmark antitrust case against Google has reached another milestone. The DoJ has proposed five interventions aimed at levelling the playing field of Search currently monopolised…
Our B Corp Impact Report 2025 – How We Improved Our Score Year-on-Year
20th March 2025
It’s the time of year again for us to report on our B Corp impact for the last 12 months. It’s been a year since our last B Corp blog,…
What Ad Grants trends did we see in January 2025?
04th February 2025
We’re a month into 2025, and it’s time to have a look at what New Year’s Resolutions the Google Ad Grant stuck to. Last month I talked extensively about the…
The chaos phase of AI and its future in the SEO landscape.
31st January 2025
We are currently experiencing what Travis Tallent has described as the chaos phase of AI. We can see some clear parallels to the early internet era, where SEOs and digital…
What Ad Grants trends did we see in December?
07th January 2025
The champagne may barely be flat, and the remains of fireworks may still be fluttering down out of the sky, but its still time for another Google Ad Grants monthly…
What Ad Grants trends did we see in November?
04th December 2024
November brought some interesting surprises, some expected patterns, and some mysteries. Let’s break down how each Ad Grants metric performed and why. These numbers are still liable to shift slightly,…
How to maximise the impact of Google Ad Grants.
12th November 2024
For charities, the $10,000/month Google Ad Grants scheme (let’s call it the Grant for short) is a great opportunity, particularly for smaller organisations with limited budgets, to expand their reach…
The future of paid search: Our top PPC predictions…
01st October 2024
The world of digital marketing is constantly evolving, and the way we run campaigns now is vastly different to the way we ran them even a year ago. So, when…
Why are SEO audits crucial for charities and nonprofits?
05th August 2024
An SEO audit helps charities improve their online presence, engage with a larger audience, enhance user experience, and ultimately achieve their goals more effectively. By identifying strengths, weaknesses and opportunities,…
Google’s own Frankenstein’s monster… 3rd Party cookies are back from the dead.
30th July 2024
It’s a dark and stormy night. High up in Alphabet Towers, the Google Privacy Sandbox team opens the roof to reveal the darkness above. Suddenly, a blinding bolt of light…
What’s the score? Our in-house pundits re-examine quality score and optimisation score.
05th July 2024
The Euros are well underway now, and we’ve seen some fantastic, exciting, free-flowing football… just unfortunately not from England, so far. This was surely the one where it comes home…
Quality score on trial: What does the data tell us?
04th July 2024
If you were to ask me what the single most important non-conversion metric for account performance is in Google Ads, I’d probably choose Quality Score. Google has always said that…
Something Doesn’t Ad Up: Google Admits to Manipulating Its Auctions
09th July 2024
In 2015, Jerry Dischler, VP of Google Ads (at the time called AdWords), was keynote speaker at the SMX Advanced conference. He was given a question about why CPC prices…
Running Meta ads on the election, politics, and social issues
01st July 2024
The Context With the general election looming, many charities have been asking how it might impact them. In theory, increased competition on Meta caused by political parties entering ad auctions…
Digital PR Tips for Charities
14th May 2024
Digital PR Tips for Charities Digital PR has long been demonised and viewed as an unattainable way of getting a charity’s name out there. We are here to change that…
Choosing the right metrics to target for your charity’s marketing strategy
18th April 2024
Start at the beginning. It’s easy to get pulled into a conversation where all anyone cares about are how many new followers your charity’s social channels have acquired that week,…
Our B Corp Impact – A Year On
06th March 2024
This time last year we were thrilled to announce that we’d become B Corp certified. After a thorough application and certification process, we’d reached the magic 80+ score,…
A day in the life of a Paid Digital Media Assistant
06th March 2024
We asked Jessica to tell us about her role as a Paid Digital Media Assistant here at Uprise Up, for anyone considering working in the industry, or interested in how…
Email Marketing and SEO: A Winning Duo for Charities
18th December 2023
Keeping up with the fast pace of digital marketing and trying to innovate novel ways to get your message across can leave some of the most basic tactics overlooked. In…
Be a Christmas Angel, not a Grinch – What Makes a Good Christmas Landing Page?
29th November 2023
Picture this: It’s Christmas Night, and Santa Claus is almost finished with his deliveries for the year. But he’s got a problem. There are two houses left, but he only…
Optimising For Humans: Why Should SEO and UX Join Forces?
31st October 2023
Unpopular opinion: SEO and UX have always overlapped. That doesn’t mean, though, that these teams don’t have their own specialisations. After all, there’s a reason why these essential acronyms have…
How To Create A Link Strategy For SEO
20th October 2023
Creating a link strategy to enhance your SEO efforts is essential to ensure your website is getting as much organic visibility as possible. We have created a guide to help…
Why Do Dynamic Marketing Personas Matter for Charities?
17th October 2023
The digital landscape is constantly evolving, and trying to keep up with the most recent trends can cause brands to derail from their path. Understanding audiences and keeping the focus…
United States vs Google: Antitrust on Trial
15th September 2023
What’s happened? US Prosecutors have started proceedings against Google, alleging that the company has intentionally and illegally stifled competition. Prosecutors referred to Google as an “unchallenged gateway”, where “competitors cannot…
Playing in Traffic: Treading the Line Between Ethics and Engagement
11th September 2023
A recent conversation we had with members of the Fairsay Campaigning Forum raised some challenging questions around the increasing controversy surrounding Twitter [X]. Since the finalisation of Elon Musk’s takeover…
The Mysterious Decline of Google Ad Grants
31st July 2023
Ad Grants – what on earth is going on?! Google Ad Grants are one of the best assets a charity can have in its arsenal. They allow charitable organisations and…
How Google Ads Match Types Are Changing
28th July 2023
Broadly go where no man has gone before! Google Ads has changed the way that broad match types work, and for some reason no one is really talking about it!…
What to do with the Facebook Meta Pixel
29th June 2023
In this article we discuss what a Facebook Pixel is and why it’s so powerful for charities marketing online. We look at why you use it, why it needs data,…
What’s E-E-A-T and how can charities use it build authority in Search?
28th June 2023
In the vast and ever-evolving landscape of the internet, establishing trust and credibility has become a paramount concern for businesses, content creators, and online platforms alike. Especially with the rise…
Top Benefits of GA4 for Charities
20th June 2023
The time is nigh! The reign of GA4 is officially here, as of July 1st 2023. As such, it’s important to make sure you have your GA4 analytics in order…
Chatbots, Generative AI and the Future of Advertising
14th June 2023
Do Chatbots Dream of Effective Ad Copy? Welcome to our blog, where we explore the realm of generative AI and its potential impact on Google Search Advertising. In this article,…
New DV360 Fee: 2% fee on all UK Served Ads
26th May 2023
Google Introduces 2% Fee on DV360 Ads Served in the UK Google announced earlier this month that additional fees will now be added for Display Video 360 (DV360) ads serving…
Above the Fold Content for Charities
15th May 2023
Get to know your above the fold How much do you think about your above the fold content? When developing pages for your site, do you consider the above the…
Google’s Performance Max Campaigns: The Need to Knows
05th May 2023
Performance Max or Mad Max? Recently, there has been a concerted effort by Google to move Paid Media advertisers towards more automated solutions, from bidding strategies to responsive search ads….
The Cookie Banner: A Cookie Explainer Series
18th April 2023
The Cookie Banner Blog This blog is part of a series about maximising data insights from your website whilst still ensuring you respect people’s tracking desires (whether they choose to…
Project Magi: Google’s Plans to Compete with AI Rivals
18th April 2023
Can Google Bring the Magic with Project Magi? Google recently announced plans for a brand-new search engine and further development of search features, with the aim to provide a more…
To B or not to B: Our B Corp Certification Journey
13th April 2023
Achieving B Corp Certification One day, back in lockdown in 2020, our Owner & MD John asked me to research whether Uprise Up could potentially become a B Corp. He…
Lessons from Christmas Paid Media Campaigns 2022
29th March 2023
What have we learnt from Christmas Paid Media Campaigns? A few months have passed since our Christmas fundraising campaigns and appeals have ended. Now the dust has settled, we’re taking…
5 Ways SEO Can Help Charities Increase Donations
23rd March 2023
Increasing Donations with SEO Online donations are continuing to increase and are now often preferred over in person giving. Charities therefore need to give thoughtful consideration about how they will…
Charity Digital Benchmark: Using Data for Good
22nd March 2023
The Greatest Charity Digital Benchmark We’ve got some exciting news to share. Uprise Up have created a subsidiary, Digital Benchmark Limited, to use as a focussed vehicle to manage and…
Google Ad Grant Data Trends: Reading Between the Lines
21st March 2023
The Latest Google Ad Grant Data Trends The Google Ad Grant scheme has gone through many big changes and unprecedented challenges in the last 3 years. It’s weathered the COVID…
Facebook Ads: How to reduce CPAs
28th February 2023
How can charities improve Facebook Ads performance In our last blog we discussed our predictions for paid media in 2023, which included a bleak outlook of the Facebook Ads landscape,…
Improving Internal Linking for SEO
21st February 2023
How to improve your internal linking for SEO A perfectly placed internal link can offer boundless benefits to your site. They are a must if you want to gain the…
The Future of Search: SEO Predictions for 2023
07th February 2023
SEO predictions for 2023 This year promises to hold many new and exciting developments in search. As the landscape of the industry continues to evolve and change, we wanted to…
Paid Media Predictions for 2023
27th January 2023
Paid Media Predictions for 2023: What Can We Expect? We’re all excited to find out what 2023 will bring for the world of paid media. Our Senior Paid Media Manager,…
Technical SEO Tools: A Guide
13th January 2023
Our Top Technical SEO Tools When it comes to technical SEO there are a vast number of different tools out there you can use. There are so many in fact…
End of Year Paid Media News
14th December 2022
Paid Media Christmas Round Up It’s that time of year again. A time to spend with family in front of the fire. A time for over-indulging on fantastically festive foods….
End of year SEO news round up
12th December 2022
SEO News Christmas 2022 We can’t believe how quickly we are racing towards the end of 2022! But the updates in the world of search engine optimisation have been a…
‘I call it Experiment 626!’ How to Set Up Google Ads Experiments
12th December 2022
How to use Google Ads Experiments Adjusting and optimising your campaigns is key to getting the most out of Google Ads, but what if you’re not sure whether a change…
Website Migrations: Making sure SEO isn’t left behind
21st November 2022
Website migrations are a big project many sites have undertaken and will undertake in the future. They can mean a big change for any website and all too often we…
October’s Spooktacular SEO News Roundup
04th November 2022
It’s time again to share with you the latest, most important October SEO news updates. Has Google got a bag full of treats for you – or were there some…
Paid Media Developments in October 2022
04th November 2022
Our expert team of digital media specialists have put their heads together and assessed some of the latest paid media developments across October, and have shared their thoughts on the…
Brighton SEO: key notes for charities
31st October 2022
October saw the autumnal return of the brilliant Brighton SEO. With loads of exciting talks lined up, it was truly difficult to choose between which ones we wanted to visit….
Tis the Season to Try Shopping – How Charities can utilise Shopping Ads in the Holiday Period
18th October 2022
The holiday period is a crucial time for charities of all sizes. It often comes with a complex marketing plan, utilising many different marketing channels to achieve fundraising aims. However,…
How to find Journalist Requests for your Charity
13th October 2022
Exploring journalist requests for your charity is a great way to gain coverage and get yourself mentioned in articles on high authority websites. Digital PR may be a channel you…
Paid Media Developments in September 2022
06th October 2022
Shopping has taken the spotlight in our paid media round up this month. With new features now available for shopping ad campaigns creating new opportunities for ad users to utilise. Ad…
SEO Developments in September 2022
04th October 2022
Google finished the summer with a bang, with 3 big updates rolling out to Search. The helpful content update roll out began at the end of August. It has since…
Keyword Research Tools for Charities
28th September 2022
Keyword research is crucial for any charity’s digital marketing strategy. With so many great keyword tools out there, it can be difficult to know which ones best meet the needs…
What It’s Like to Work in Digital Marketing in 2022 – Part 3
23rd September 2022
We recently sat down with some of the newest members of the team to find out what they think about the digital marketing industry so far, and what their advice…
SEO Developments in August 2022
30th August 2022
It has been an eventful summer for search, with lots of updates rolling out, and a fire that led to Google Search outages! Here’s the latest. Product Review Search Ranking…
Paid Media Developments August 2022
25th August 2022
Further Targeting Options Removed from Facebook Ads. Back in January, Meta announced that certain targeting options available on Facebook Ads around ‘sensitive causes’ were to be removed. Which was a…
The Best and Worst of Google Ads Automation Options in 2022.
23rd August 2022
Automation is an unavoidable word in modern Google Ads management. From something as small as site links to entire campaigns, Google is now giving us more ways than ever before…
How to Refresh Your Content for SEO- The Explainer Series.
18th August 2022
Refreshing existing content on your site is a great way of ensuring the information you provide stays up-to-date and doesn’t become untimely. When it comes to optimising your site’s content,…
What It’s Like to Work in Digital Marketing in 2022- Part 2
16th August 2022
We recently sat down with some of the newest members of the team to find out what they think about the digital marketing industry so far, and what their advice…
What It’s Like to Work in Digital Marketing in 2022.
10th August 2022
We recently sat down with some of the newest members of the team to find out what they think about the industry so far, and what their advice would be…
Paid Media Developments In July.
29th July 2022
The New Release of Microsoft Ads for Social Impacts. Microsoft has launched ‘Ads for Social Impact’, similar to the Google Ad Grant, which is offering approved nonprofits upwards of $3,000…
SEO Highlights in July 2022
28th July 2022
Yep, there’s a new search engine on the block! Ahrefs has delivered on its 2019 pledge to deliver a private and creator-friendly search engine. As promised this endeavour, designed to…
Preparing for Google Analytics 4.
27th July 2022
In March, Google dropped a data bombshell by announcing it will be removing all previous analytic formats such as Universal Analytics (UA). From June 2023, for most organisations, the new…
The Explainer Series: Featured Snippets.
26th July 2022
Back in 2014 we first witnessed the introduction of featured snippets by Google, fast forward eight years, they have proven to provide a highly advantageous way to get content in…
Dynamic Search Ads – A Powerful Tool For Google Ad Grants
19th July 2022
Dynamic Search Ads (DSAs) are similar to standard search ads but instead of defining keywords, they are created automatically, based on the contents of your website or business product feed; and…
SEO Developments in May-June 2022
15th July 2022
From the Core Algorithm Update to Multisearch adopting augmented reality here’s the noteworthy SEO developments from May and June. Google May 2022 Core Algorithm Update Google formally announced a…
Google Core Algorithm Updates: The ‘Need to Knows’
07th July 2022
With Google announcing at the end of May that it will be rolling out its first broad core algorithm update in 2022, we thought it would be a timely opportunity…
Getting acquainted with our plastic usage
31st May 2022
Earlier this month the UK’s biggest plastic investigation took place. Generally speaking, most people do their bit to recycle, but we can’t escape the fact that plastic waste is still…
SEO Updates for April and May 2022
31st May 2022
April started spectacularly with Brighton SEO bringing together SEO enthusiasts from across the globe. We witnessed a great range of talks at the biannual beachside conference, covering everything from the…
Noteworthy paid media developments in April and May 2022
30th May 2022
Staying on top of new digital tools, the latest channel updates, and user demands can be overwhelming, we know. Which is why we’ve assessed the latest paid media developments during…
How to successfully run responsive search ads (RSAs)
30th May 2022
Not long ago Google announced the end of an era for expanded text ads. As of June 30th 2022, you will no longer be able to create or edit expanded…
SEO Updates for March 2022
03rd May 2022
February was an insightful month for search news and updates. With a lot of activity going on, there were some great SEO highlights.
SEO Updates for February 2022
11th March 2022
February was an insightful month for search news and updates. With a lot of activity going on, there were some great SEO highlights.
SEO Highlights for January
08th February 2022
After a busy year on search, we’re looking forward to another year of flurry and activity in 2022
Facebook to remove targeting options around ‘sensitive causes’ – how will this impact non-profits?
25th January 2022
Meta have announced that certain targeting options available on Facebook Ads around ‘sensitive causes’ have been removed as of 19 January 2022.
SEO Highlights for December
11th January 2022
As the holiday season approached, SEO continued at its normal pace.
iOS 14.5: The Impact on Facebook Advertising
23rd December 2021
We’ve put together the ultimate guide to the iOS 14.5 update and its impact for Facebook advertisers.
SEO Highlights for November
08th December 2021
As ever, there was plenty of change going on in November, with a Core Algorithm update released just weeks before Christmas.
SEO Highlights for September and October
09th October 2021
Autumn is here, bringing with it thick jumpers, PSLs and SEO highlights galore.
Core Web Vitals
10th September 2021
Google have added the core web vitals into its algorithms. Our friends at Pedalo explain how you can maximise your core web vitals in the most simple and effective ways.
SEO Highlights in August
07th September 2021
Has everyone been enjoying the summer holidays? Whilst we might have taken time off to relax over the past few weeks, SEO has continued to be hard at work.
SEO Highlights in July
30th July 2021
After a month of updates July wasn’t much quieter, with updates to search continuing to rollout. Google also released more details around their roadmap and plans for MUM, so all in all a month of exciting news for SEO!
Paid Media Highlights in July
29th July 2021
From Google announcing a new 3 strike policy for ad policy violations to LinkedIn updates, there’s been a lot of change in the paid media sphere in July.
The Drum & Third Sector Business Charity Awards Winners 2021
13th July 2021
To top off a fantastic start to the year, we’re proud to have added 2 award wins to our list of accolades.
SEO Highlights in June
30th June 2021
Google released updates left, right and centre this month! We round up June’s SEO news and updates.
SEO Highlights in May
09th June 2021
Google have announced a broad core update and their plans for a new language model, called MUM. Get the latest SEO news from May 2021.
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