We’re staying on top of all the industry news and interesting points of analysis. We share our thoughts here as well as any updates about Uprise Up and our team.
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18th August 2022
Refreshing existing content on your site is a great way of ensuring the information you provide stays up-to-date and doesn’t become untimely. When it comes to optimising your site’s content,…
16th August 2022
We recently sat down with some of the newest members of the team to find out what they think about the digital marketing industry so far, and what their advice…
10th August 2022
We recently sat down with some of the newest members of the team to find out what they think about the industry so far, and what their advice would be…
29th July 2022
The New Release of Microsoft Ads for Social Impacts. Microsoft has launched ‘Ads for Social Impact’, similar to the Google Ad Grant, which is offering approved nonprofits upwards of $3,000…
28th July 2022
Yep, there’s a new search engine on the block! Ahrefs has delivered on its 2019 pledge to deliver a private and creator-friendly search engine. As promised this endeavour, designed to…
27th July 2022
In March, Google dropped a data bombshell by announcing it will be removing all previous analytic formats such as Universal Analytics (UA). From June 2023, for most organisations, the new…
26th July 2022
Back in 2014 we first witnessed the introduction of featured snippets by Google, fast forward eight years, they have proven to provide a highly advantageous way to get content in…
19th July 2022
Dynamic Search Ads (DSAs) are similar to standard search ads but instead of defining keywords, they are created automatically, based on the contents of your website or business product feed; and…
15th July 2022
From the Core Algorithm Update to Multisearch adopting augmented reality here’s the noteworthy SEO developments from May and June. Google May 2022 Core Algorithm Update Google formally announced a…
07th July 2022
With Google announcing at the end of May that it will be rolling out its first broad core algorithm update in 2022, we thought it would be a timely opportunity…
31st May 2022
Earlier this month the UK’s biggest plastic investigation took place. Generally speaking, most people do their bit to recycle, but we can’t escape the fact that plastic waste is still…
31st May 2022
April started spectacularly with Brighton SEO bringing together SEO enthusiasts from across the globe. We witnessed a great range of talks at the biannual beachside conference, covering everything from the…
30th May 2022
Staying on top of new digital tools, the latest channel updates, and user demands can be overwhelming, we know. Which is why we’ve assessed the latest paid media developments during…
30th May 2022
Not long ago Google announced the end of an era for expanded text ads. As of June 30th 2022, you will no longer be able to create or edit expanded…
03rd May 2022
February was an insightful month for search news and updates. With a lot of activity going on, there were some great SEO highlights.
11th March 2022
February was an insightful month for search news and updates. With a lot of activity going on, there were some great SEO highlights.
08th February 2022
After a busy year on search, we’re looking forward to another year of flurry and activity in 2022
25th January 2022
Meta have announced that certain targeting options available on Facebook Ads around ‘sensitive causes’ have been removed as of 19 January 2022.
11th January 2022
As the holiday season approached, SEO continued at its normal pace.
23rd December 2021
We’ve put together the ultimate guide to the iOS 14.5 update and its impact for Facebook advertisers.
08th December 2021
As ever, there was plenty of change going on in November, with a Core Algorithm update released just weeks before Christmas.
09th October 2021
Autumn is here, bringing with it thick jumpers, PSLs and SEO highlights galore.
10th September 2021
Google have added the core web vitals into its algorithms. Our friends at Pedalo explain how you can maximise your core web vitals in the most simple and effective ways.
07th September 2021
Has everyone been enjoying the summer holidays? Whilst we might have taken time off to relax over the past few weeks, SEO has continued to be hard at work.
30th July 2021
After a month of updates July wasn’t much quieter, with updates to search continuing to rollout. Google also released more details around their roadmap and plans for MUM, so all in all a month of exciting news for SEO!
29th July 2021
From Google announcing a new 3 strike policy for ad policy violations to LinkedIn updates, there’s been a lot of change in the paid media sphere in July.
13th July 2021
To top off a fantastic start to the year, we’re proud to have added 2 award wins to our list of accolades.
30th June 2021
Google released updates left, right and centre this month! We round up June’s SEO news and updates.
09th June 2021
Google have announced a broad core update and their plans for a new language model, called MUM. Get the latest SEO news from May 2021.
21st May 2021
Want to find out the latest news in the world of paid media? Grab a cuppa and let us bring you up-to-date on some of the key highlights across paid search and paid social during April 2021.
11th May 2021
Unsure how to best utilise your data? Not sure how to structure your digital campaigns? Look no further. We’ve detailed below our comprehensive guide to constructing a plan for analysing and utilising data from your digital media campaigns.
11th May 2021
April was a good month for SEO. With deadlines extended and the 2020 Spam Report published, there’s been a lot of information to digest.
20th April 2021
In this blog post, we run through changes Google has made to the ad grant scheme over the last 2 years and what it could mean for the future.
15th April 2021
Once again the SEO Team took to their laptops for 2 days attending the different talks available at Brighton SEO last month. There was a great range of talks to choose from, all delivered by expert talkers, opening up topics for debate and enabling SEOs from across the globe to hone their skills.
11th March 2021
UPDATE We have since won at The Drum Digital Advertising Awards 2021 and Third Sector’s Business Charity Awards 2021. Read more here. After an award-winning 2020, we’re pleased to…
04th March 2021
What happened in the world of SEO in February? February was a calm month for SEO, with just a few changes announced. However, I suggest you keep an eye on…
04th March 2021
Google’s Retirement of Broad Match Modifiers: Paid Media Team’s Reactions On 4 February 2021, Google announced that broad match modifiers, a keyword match type available to advertisers in Google…
05th February 2021
What happened in the world of SEO in January? With competition between search engines growing, new ranking factors being introduced and new tools becoming available, 2021 is going to be…
04th February 2021
Paid Media News January 2021 A new year means new news in the world of paid media. We take you through the latest updates at the beginning of 2021! Keep…
09th December 2020
Common Issues With Procurement Procedures I’m writing this following continued frustration. This year we’ve had an increase in organisations inviting us to pitch. Often we have been perfectly positioned to…
19th November 2020
Paid search brand attacks are becoming increasingly commonplace. They can be harmful if left unchecked, and if a bidding war ensues the only real winners are the search engines. When…
07th October 2020
Brighton SEO 2020 Ever wanted to turn up to Brighton SEO in your pyjamas? While it’s unlikely there’s a rule preventing you from doing so, there’s a good chance that…
11th September 2020
I remember starting my career, trying to understand this strange new world and pick up on the culture: What were my colleagues like? What behaviours were expected from me?
04th September 2020
Paid Media News August 2020 August was a quiet month for paid media, livened up by the Google responsive search ad test which creeped in at the end of the…
03rd September 2020
Google Introduces 2% Fee on all Ads Served in the UK Starting on Tuesday, Google have been emailing Google Ads users about the introduction of extra fees for ads served…
12th June 2020
As we said in last month’s Round Up, May was a busy month for SEO! We started the month with a Core Update and finished it with Google revealing the…
11th June 2020
What is Search Ads 360? If you’ve been using Google Ads (formerly AdWords) for some time, you’ve probably heard of Search Ads 360. However, when you look into if it’s…
29th May 2020
What happened in the world of SEO in May? May started with a bang and has produced some great updates in the world of SEO. Read more to find out…
14th May 2020
We won at the 2020 The Drum Digital Advertising Awards! There’s no disputing we are in the strangest of times right now, but we received an email in April that…
14th April 2020
Dear Friends, I hope everyone reading this is safe, and also your family, friends, colleagues and the organisations you work at. This is a message to let you know where…
01st April 2020
Marketing pivots needed in an economic crisis The situation we face Coronavirus (Covid-19) has had an unprecedented impact, on our health, social habits and on our economy. But…
24th December 2019
Extra Ad Grant Funding available from Google. The Google Ad Grants program hasn’t had such good PR in the last couple of years, following new policies in 2018, and…
21st August 2019
The End Of Accelerated Delivery Google have just announced that both search ads and shopping ads will shortly no longer be able to use the accelerated delivery campaign option. This…
28th June 2019
Search Leeds Conference 2019 This year’s Search Leeds conference didn’t disappoint. All the talks I went to were great, and reflected the continuing journey of SEO from being an opaque…
29th October 2018
With Google constantly making changes and updates to their Ad Grant’s programme, we’ve created a timeline to highlight all of the major events and updates – including the introduction of the…
31st July 2018
Charity Fundraising Fundraising is not only a key source of income for charities, but it is also an opportunity to engage with members of the public on issues they…
24th August 2018
SEM FIFA World Cup Tournament 2018 In June and July, the world was taken over with World Cup fever, but here in the Uprise Up office we were overcome with…
13th August 2018
Pitching to the Media So, you’ve started your digital PR journey and you’re well on your way to building up your backlink profile. The ideas are there, the content is ready, and…
12th July 2018
Google Marketing Live Event : PPC’s Reactions On Tuesday, Google live-streamed their Google Marketing Live event, which highlights their developments and innovations for the next 12 months on their…
09th July 2018
Getting Used to the New AdWords UI As we all know, change is awful and should never happen. However, Google are dragging us kicking and screaming into the new…
20th June 2018
PR is Evolving As an industry, Public Relations is one that is continuously in a state of flux. At its core, PR methods (both traditional and digital) rely on creating…
17th May 2018
Website Migration Pitfalls In SEO, a website migration is not an easy, straight-forward task. Mistakes are easy to make, and the repercussions of those mistakes can sometimes go undetected for…
16th May 2018
Ad Grant Policy Changes The dramatic new policies rocked the Ad Grant world in December and have required changes to be made to even the best maintained accounts. We…
01st May 2018
Programmatic Advertising Programmatic advertising has been one of the biggest advancements in digital marketing in the last ten years, but ask a marketer to explain how exactly it works and…
12th April 2018
More Ad Grant Suspensions Google has thrown another wrench in the works of the Google Ad Grants Programme, with another wave of ad grant suspensions, this time without a notifying…
12th April 2018
Understanding Quality Score When managing any PPC campaigns, Quality Score should be at the forefront of your mind. Not only because it has a huge influence in how well…
27th March 2018
The New AdWords Interface: 10 Months On Back in May last year we wrote a blog on the announcement of the ‘New AdWords Interface’. 10 months later here is an…
06th March 2018
The Impact of ‘Maximise Conversions’ A while ago we wrote a blog on the new Maximise Conversions bidding strategy , which allowed Google grant users to exceed the $2 bid limit….
21st February 2018
The Benefits of Google Shopping Campaigns Google Shopping Campaigns are fantastic! In the two years since we’ve started using them we’ve seen their performance continue to improve tenfold, to the point…
23rd January 2018
Search Engine Optimisation (SEO) is often a term thrown around by businesses, but from my experience, most people don’t understand the full scope of what is covered by SEO. All…
16th January 2018
Getting Prepared for GDPR The first thing to bear in mind when hearing the letters G.D.P.R is not to panic. It’s correct that the GDPR (the General Data Protection…
11th January 2018
The Importance of Online Understandably, charities have limited marketing budgets and need to maximise return on investment. Investing time and money to manage the online presence of a charity…
28th November 2017
Fundraise with Digital Marketing At a time when fundraising in the sector is becoming increasingly difficult, digital is offering an increasingly effective channel. Now, as the digital fundraising sector…
25th October 2017
Ad Extensions Continued… In this series of blogs, we are reviewing the plethora of ad extensions on offer from Google and what they can do for your ads. If…
16th October 2017
Campaign Budgets Can Now Spend Up To Double Their Daily Limit Did you know Internet traffic is like an ocean? Some days, there will be small waves. Other days,…
19th September 2017
Back In Brighton – Our Highlights At Uprise Up we’re back from enjoying all that Brighton SEO 2017 had to offer! Brighton SEO is not just about Search Engine…
12th September 2017
Maximise Conversions for Google Ad Grants Further Clarification A couple of weeks ago we woke up to the exciting news that Google were allowing certain grant accounts to bid…
25th August 2017
What is Automated Marketing? Automated marketing is quickly becoming one of the fastest growing digital marketing sectors, and there’s a reason why so many people are interested. But what…
24th August 2017
Smart Bidding – Over $2 in Grantspro Accounts There’s been an exciting new development as Google have begun sending invites to selected Grantspro accounts to try out a new Smart Bidding…
22nd August 2017
What Are Ad Extensions? Ad extensions are a feature on the Google Search Network that provide the user with valuable information about the services you offer and can help…
30th August 2017
Ad Rotation – What’s Changing? Following on from recent updates to the AdWords interface and targeting options, yesterday Google announced the latest change to how AdWords operates. To put it simply, on the 25th September…
09th August 2017
The one about the vlogs… Exciting news here at Uprise Up – we’ve added vlogging to our long list of activities! In May we filmed the talks from our most…
27th July 2017
An Experiment into Improving Ad Performance Using Keyword Insertion Keyword insertion, or dynamic keyword insertion as it used to be called, is a feature of AdWords that can be used…
17th July 2017
Why is Cross Device Tracking So Important? Well right now you’ll be reading this blog on a phone, tablet or desktop computer. Research from GlobalWebIndex shows that, on average, the typical…
07th July 2017
Targeting the Right Audience One of the main advantages of digital marketing over physical channels is the ability to target a particular audience who you know are receptive to…
10th September 2017
Google Shopping Ads Google’s €2 Billion Fine for Shopping Ads, and Why it isn’t the Real Punishment For years now Google has proudly had the company motto of…
20th June 2017
Swim 22 From 22nd February to 22nd May, 6 Uprise Up staff took the plunge and each swam 22 miles for Diabetes UK, raising £708.41 in the process! Initially, challengers…
14th June 2017
More AdWords Missing Data Google seem to have misplaced more data, but this time it’s the big fish. Today, AdWords suffered a major reporting error causing data to not…
09th June 2017
Google Analytics Home Google announced in a blog post last month that they were implementing a new landing page for Analytics accounts, called Home, that would be released globally…
06th June 2017
Separating the Wheat from the Chaff Following an important update to the visibility of the components of ad rank, Google has announced on Google Ad Help support that as…
24th May 2017
Missing GTM Data Yesterday afternoon (23rd May 2017) Google Tag Manager suffered a serious issue. A large number of containers (including some of our clients) were mysteriously deleted by…
19th May 2017
New AdWords 2017: A Fresh Coat of Paint? AdWords turned 15 last October, and it feels like the system is starting to show its age. Large accounts can take an…
17th May 2017
Google Adds the Historic Quality Score Column In a recent update to AdWords, Google have added seven new reporting columns regarding quality score which not only enhances the visibility…
03rd May 2017
The Buckinghamshire Business Awards 2017 We are delighted to announce we have been chosen as finalists for the Buckinghamshire Business First ‘Apprentices and Young People Employer Award 2017’ sponsored…
28th April 2017
Fake News We published a blog a few months ago explaining why adverts might appear on fake news sites, as well as discussing who is responsible for preventing this. Since…
25th April 2017
The Charity Digital Skills Report Recently published reports concerning charity digital literacy, namely the Stronger Charities for a Stronger Society report by the House of Lords and The Charity Digital Skills…
20th April 2017
What is Google Data Studio? Google Data Studio is a fantastic report creating tool that allows data to be obtained from a wide variety of sources, and presented in a…
18th April 2017
Brighton SEO Highlights While many lessons were learned at Brighton SEO (the April 2017 edition), there was definitely one that stood out above everything else – Remember to test your…
28th March 2017
What is Microdata? In my last blog on optimising for voice search, I mentioned utilising microdata – but what exactly is microdata? Microdata is a type of structured data…
17th March 2017
YouTube for Non-profits As we posted recently, Google Ad Grants have now become part of a larger programme called Google for Nonprofits. As part of this development, Google have also…