A Review of the Ad Grant Scheme’s Transformative Last 2 Years
In this blog post, we run through changes Google has made to the ad grant scheme over the last 2 years and what it could mean for the future.
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We’re staying on top of all the industry news and interesting points of analysis. We share our thoughts here as well as any updates about Uprise Up and our team.
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Brighton SEO
Once again the SEO Team took to their laptops for 2 days attending the different talks available at Brighton SEO last month. There was a great range of talks to choose from, all delivered by expert talkers, opening up topics for debate and enabling SEOs from across the globe to hone their skills.
Uprise Up shortlisted in The Drum Awards AND Campaign Media Awards 2021
After an award-winning 2020, we’re pleased to announce that we’ve been shortlisted for three more awards in 2021! We have one nomination in the Campaign Media Awards, and two nominations…
SEO News Round Up: February 2021
What happened in the world of SEO in February? February was a calm month for SEO, with just a few changes announced. However, I suggest you keep an eye on…
Goodbye To Broad Match Modifiers
Google’s Retirement of Broad Match Modifiers: Paid Media Team’s Reactions On 4 February 2021, Google announced that broad match modifiers, a keyword match type available to advertisers in Google…
SEO News Round Up: January 2021
What happened in the world of SEO in January? With competition between search engines growing, new ranking factors being introduced and new tools becoming available, 2021 is going to be…
Paid Media News Round Up: January 2021
Paid Media News January 2021 A new year means new news in the world of paid media. We take you through the latest updates at the beginning of 2021! Keep…
Defending Your Brand in Keyword Bidding Wars
Defending Your Brand in Keyword Bidding Wars Paid search brand attacks are becoming increasingly commonplace. They can be harmful if left unchecked, and if a bidding war ensues the only…
A Very Different Brighton SEO: Highlights and Takeaways.
Brighton SEO 2020 Ever wanted to turn up to Brighton SEO in your pyjamas? While it’s unlikely there’s a rule preventing you from doing so, there’s a good chance that…
Life as a Digital Marketing Intern in 2020
I remember starting my career, trying to understand this strange new world and pick up on the culture: What were my colleagues like? What behaviours were expected from me?
Paid Media News Round Up: August 2020
Paid Media News August 2020 August was a quiet month, livened up by the Google responsive search ad test which creeped in at the end of the month! If you…
Google Introduces 2% Fee on all Ads Served in the UK
Google Introduces 2% Fee on all Ads Served in the UK Starting on Tuesday, Google have been emailing Google Ads users about the introduction of extra fees for ads served…
Page Experience Update: Coming Soon
The Page Experience Update Lowdown As we said in last month’s Round Up, May was a busy month for SEO! We started the month with a Core Update and finished…
Lost in Translation: Is Search Ads 360 Right For You?
What is Search Ads 360? If you’ve been using Google Ads (formerly AdWords) for some time, you’ve probably heard of Search Ads 360. However, when you look into if it’s…
SEO News Round Up: May 2020
What happened in the world of SEO in May? May started with a bang and has produced some great updates in the world of SEO. Read more to find out…
The Drum Awards Winners 2020
We won at the 2020 The Drum Digital Advertising Awards! There’s no disputing we are in the strangest of times right now, but we received an email in April that…
A letter and offer of support from John, MD of Uprise Up, during the Covid-19 outbreak
Dear Friends, I hope everyone reading this is safe, and also your family, friends, colleagues and the organisations you work at. This is a message to let you know…
Following Covid-19, good marketing is needed now more than ever
Marketing pivots needed in an economic crisis The situation we face Coronavirus (Covid-19) has had an unprecedented impact, on our health, social habits and on our economy. But…
Google Ad Grant Hits The Mark At Christmas
Extra Ad Grant Funding available from Google. The Google Ad Grants program hasn’t had such good PR in the last couple of years, following new policies in 2018, and…
Is procurement preventing you from finding a good agency?
Common Issues With Procurement Procedures I’m writing this following continued frustration. This year we’ve had an increase in organisations inviting us to pitch. Often we have been perfectly positioned to…
Say Goodbye To Accelerated Delivery
The End Of Accelerated Delivery Google have just announced that both search ads and shopping ads will shortly no longer be able to use the accelerated delivery campaign option. This…
Five Great Talks At Search Leeds
Search Leeds Conference 2019 This year’s Search Leeds conference didn’t disappoint. All the talks I went to were great, and reflected the continuing journey of SEO from being an opaque…
Google Ad Grant Timeline
Google Ad Grant Timeline With Google constantly making changes and updates to their Ad Grant’s programme, we’ve created a timeline to highlight all of the major events and updates – including…
Digital Fundraising Strategies for Charities
Charity Fundraising Fundraising is not only a key source of income for charities, but it is also an opportunity to engage with members of the public on issues they…
SEM Cup 2018
SEM FIFA World Cup Tournament 2018 In June and July, the world was taken over with World Cup fever, but here in the Uprise Up office we were overcome with…
How to successfully email pitch to Journalists
Pitching to the Media So, you’ve started your digital PR journey and you’re well on your way to building up your backlink profile. The ideas are there, the content is ready, and…
Tips For The New AdWords User Interface (UI)
Getting Used to the New AdWords UI As we all know, change is awful and should never happen. However, Google are dragging us kicking and screaming into the new…
Big Hype, Big TV and Big Disappointment: Google Marketing Live
Google Marketing Live Event : PPC’s Reactions On Tuesday, Google live-streamed their Google Marketing Live event, which highlights their developments and innovations for the next 12 months on their…
Traditional PR vs. Digital PR: What’s the difference?
PR is Evolving As an industry, Public Relations is one that is continuously in a state of flux. At its core, PR methods (both traditional and digital) rely on creating…
Common Website Migration Mistakes
Website Migration Pitfalls In SEO, a website migration is not an easy, straight-forward task. Mistakes are easy to make, and the repercussions of those mistakes can sometimes go undetected for…
Ad Grants Policy Changes 5 Months On – What Needs To Improve?
Ad Grant Policy Changes The dramatic new policies rocked the Ad Grant world in December and have required changes to be made to even the best maintained accounts. We…
Programmatic Advertising – Demystifying the Matrix
Programmatic Advertising Programmatic advertising has been one of the biggest advancements in digital marketing in the last ten years, but ask a marketer to explain how exactly it works and…
The Series of Unfortunate Ad Grant Events Continues
More Ad Grant Suspensions Google has thrown another wrench in the works of the Google Ad Grants Programme, with another wave of ad grant suspensions, this time without a notifying…
Quality Score 101
Understanding Quality Score When managing any PPC campaigns, Quality Score should be at the forefront of your mind. Not only because it has a huge influence in how well…
New AdWords Experience – The Journey So Far
The New AdWords Interface: 10 Months On Back in May last year we wrote a blog on the announcement of the ‘New AdWords Interface’. 10 months later here is an…
Google Ad Grants – Extraordinary Results With ‘Maximise Conversions’
The Impact of ‘Maximise Conversions’ A while ago we wrote a blog on the new Maximise Conversions bidding strategy , which allowed Google grant users to exceed the $2 bid limit….
Why Google Shopping Campaigns Are Fantastic!
The Benefits of Google Shopping Campaigns Google Shopping Campaigns are fantastic! In the two years since we’ve started using them we’ve seen their performance continue to improve tenfold, to the point…
What is SEO & How Does it Work?
Search Engine Optimisation (SEO) is often a term thrown around by businesses, but from my experience, most people don’t understand the full scope of what is covered by SEO. All…
GDPR: An Expert’s View
Getting Prepared for GDPR The first thing to bear in mind when hearing the letters G.D.P.R is not to panic. It’s correct that the GDPR (the General Data Protection…
Why Charities Need to Manage the Online Presence of Their Shops
The Importance of Online Understandably, charities have limited marketing budgets and need to maximise return on investment. Investing time and money to manage the online presence of a charity…
Fundraise with Digital Marketing – Part 1: Foundation Strategies
Fundraise with Digital Marketing At a time when fundraising in the sector is becoming increasingly difficult, digital is offering an increasingly effective channel. Now, as the digital fundraising sector…
Extend Your Knowledge of Ad Extensions – Part 2
Ad Extensions Continued… In this series of blogs, we are reviewing the plethora of ad extensions on offer from Google and what they can do for your ads. If…
Changes To AdWords Daily Budgets: Our Thoughts
Campaign Budgets Can Now Spend Up To Double Their Daily Limit Did you know Internet traffic is like an ocean? Some days, there will be small waves. Other days,…
Brighton SEO 2017 – Our 30 Key Takeaways
Back In Brighton – Our Highlights At Uprise Up we’re back from enjoying all that Brighton SEO 2017 had to offer! Brighton SEO is not just about Search Engine…
Google’s Grant Account Game-changer: Initial Results and Next Steps
Maximise Conversions for Google Ad Grants Further Clarification A couple of weeks ago we woke up to the exciting news that Google were allowing certain grant accounts to bid…
Automated Marketing for Charities – Why You’ll love Automation
What is Automated Marketing? Automated marketing is quickly becoming one of the fastest growing digital marketing sectors, and there’s a reason why so many people are interested. But what…
Game-Changer: Maximum Bids Increased for Grantspro
Smart Bidding – Over $2 in Grantspro Accounts There’s been an exciting new development as Google have begun sending invites to selected Grantspro accounts to try out a new Smart Bidding…
Extend Your Knowledge of Ad Extensions – Part 1
What Are Ad Extensions? Ad extensions are a feature on the Google Search Network that provide the user with valuable information about the services you offer and can help…
AdWords Introduces ‘Better, Simpler’ Ad Rotation Settings
Ad Rotation – What’s Changing? Following on from recent updates to the AdWords interface and targeting options, yesterday Google announced the latest change to how AdWords operates. To put it simply, on the 25th September…
The Vlog Blog
The one about the vlogs… Exciting news here at Uprise Up – we’ve added vlogging to our long list of activities! In May we filmed the talks from our most…
Keyword Insertion: Is Relevancy Really In The Eyes Of The Beholder?
An Experiment into Improving Ad Performance Using Keyword Insertion Keyword insertion, or dynamic keyword insertion as it used to be called, is a feature of AdWords that can be used…
Cross Device Remarketing & Tracking In Google
Why is Cross Device Tracking So Important? Well right now you’ll be reading this blog on a phone, tablet or desktop computer. Research from GlobalWebIndex shows that, on average, the typical…
Google’s New Targeting Options Get the Right Ads To the Right People
Targeting the Right Audience One of the main advantages of digital marketing over physical channels is the ability to target a particular audience who you know are receptive to…
Google’s €2 Billion Fine for Shopping Ads
Google Shopping Ads Google’s €2 Billion Fine for Shopping Ads, and Why it isn’t the Real Punishment For years now Google has proudly had the company motto of…
Making a Splash: Uprise Up Fundraises for Swim22
Swim 22 From 22nd February to 22nd May, 6 Uprise Up staff took the plunge and each swam 22 miles for Diabetes UK, raising £708.41 in the process! Initially, challengers…
Missing AdWords Data: The Google Ship Springs Another Leak
More AdWords Missing Data Google seem to have misplaced more data, but this time it’s the big fish. Today, AdWords suffered a major reporting error causing data to not…
Google Analytics Home: The Good, The Bad, and The Ugly
Google Analytics Home Google announced in a blog post last month that they were implementing a new landing page for Analytics accounts, called Home, that would be released globally…
Google Introduce New Quality Filter For Ad Grants
Separating the Wheat from the Chaff Following an important update to the visibility of the components of ad rank, Google has announced on Google Ad Help support that as…
Google Tag Manager: The Case of Missing Containers
Missing GTM Data Yesterday afternoon (23rd May) Google Tag Manager suffered a serious issue. A large number of containers (including some of our clients) were mysteriously deleted by a…
Why Google’s New AdWords Interface is the Right Kind of Update
New AdWords 2017: A Fresh Coat of Paint? AdWords turned 15 last October, and it feels like the system is starting to show its age. Large accounts can take an…
Why Historic Quality Score Data is So Exciting
Google Adds the Historic Quality Score Column In a recent update to AdWords, Google have added seven new reporting columns regarding quality score which not only enhances the visibility…
Apprentices & Young People Employer Award 2017
The Buckinghamshire Business Awards 2017 We are delighted to announce we have been chosen as finalists for the Buckinghamshire Business First ‘Apprentices and Young People Employer Award 2017’ sponsored…
Fake News Sites – An Update & Investigation
Fake News We published a blog a few months ago explaining why adverts might appear on fake news sites, as well as discussing who is responsible for preventing this. Since…
Charity Digital Literacy Reports – What’s The Verdict?
The Charity Digital Skills Report Recently published reports concerning charity digital literacy, namely the Stronger Charities for a Stronger Society report by the House of Lords and The Charity Digital Skills…
Things Ben Doesn’t Know About Data Studio
What is Google Data Studio? Google Data Studio is a fantastic report creating tool that allows data to be obtained from a wide variety of sources, and presented in a…
Brighton SEO Key Takeaways – April 2017
Brighton SEO Highlights While many lessons were learned at Brighton SEO (the April 2017 edition), there was definitely one that stood out above everything else – Remember to test your…
Rich Snippets & Structured Data Markup
What is Microdata? In my last blog on optimising for voice search, I mentioned utilising microdata – but what exactly is microdata? Microdata is a type of structured data…
YouTube Nonprofits Programme – New Opportunities
YouTube for Non-profits As we posted recently, Google Ad Grants have now become part of a larger programme called Google for Nonprofits. As part of this development, Google have also…
Don’t Use UTM Tracking Internally – Use Event Tracking Instead
UTM vs. Event Tracking Tracking interactions are an important part of any digital marketing strategy, but it is important to implement to record this in the best way possible,…
How User Experience Impacts SEO Performance
How User Experience Impacts SEO Performance Is the world of online search heading towards a new reign; where user experience, not content, is king? I’m not saying that content isn’t…
Ads Appearing On Fake News Sites – Should You Be Concerned?
Ads Appearing on Fake News Sites The Times & The Sun’s leading story two days in a row have been all about how ads from charities and government funded…
Voice Search & Optimising Your Site
The Power of Voice Search Voice search is something that is becoming increasingly popular and here at Uprise Up we believe that it’s only going to get bigger. In May…
Landing Pages and Google Ads: Improving Your Ad Rank
Landing Pages & Google Ads How To Improve Your Ad Rank Landing pages have a big impact on the performance of your ads in Google Ads. If they’re not user…
Important Update For Ad Grant Accounts
Ad Grants Accounts Must Enrol for the Google for Nonprofits programme Today we received emails for all our Ad Grants accounts informing us that Google have updated their eligibility guidelines….
Charities Embrace Digital
Embracing Digital At the beginning of a new year we often find ourselves both looking back over the past 12 months and making predictions for the year ahead and…
New Year, New Features
A Christmas Gift from Google Just after the turn of the year Google has granted us in the PPC game three very-late Christmas presents, presumably because we were all…
Responsive Display Ads
What Are Responsive Ads? Google started rolling out Responsive Ads for their AdWords Display campaigns late last year at around the same time they introduced new Expanded Ads for Search…
Google’s “Mobile First Index” & What It Means For You
What is the ‘Mobile First Index’? In September 2016, Google announced that it would be separating its search index into separate versions. The mobile index, which will be regularly…
Bouncing Back After the Christmas Slump
Maintaining Performance Over Christmas The run up to Christmas can be a busy one for people; they have bigger priorities and responsibilities in terms of buying presents, decorating, and…
New Year’s Resolutions…
Capitalising on New Year, New Me We might be munching on mince pies, searching for secret Santa presents and listening to Mariah Carey (who else), but at Uprise Up…
Google update Penguin, and add a Possum to the mix…
Another Addition to the Google Zoo Not too recently I put together a post about the plethora of Google algorithms – most lovingly named after zoo animals – and…
A tour around the Google zoo…
Google’s Algorithm Updates To a lot of people – myself included prior to this job – Google is some sort of magic box for every possible query and search…
BrightonSEO – Our Top 9 Takeaways
Brighton SEO Highlights – September 16 Last Friday saw the 13th Brighton SEO conference take place. Having outgrown the Brighton Dome, this year and having ‘come a long way…
Google Suspend Grantspro Applications
No New Grantspro Applications As of the end of last week, it appears that Google are currently not accepting new Grantspro applications. It’s very frustrating that Google do not…
AMPing up mobile page load speed…
Accelerated Mobile Pages (AMP) The attention of web users is hard enough to grab on a desktop display, and now as mobile web overtakes desktop as the most common user…
Expanded Text Ads Rollout begins
Expanded Ads Update Some big news recently from Google. They have announced the release of 3 new features which had been mentioned in the May 2016 Google Summit – I…
Google Summit 2016
GOOGLE SUMMIT Tuesday 24th May was Google’s big AdWords summit of 2016. This covers all the new AdWords developments that they have coming up over the next 12 months…
Google Removes Right Hand Side Ads From SERP
Big Changes to Google Ads You may have heard of one of the most exciting developments in paid search recently – Google have removed the paid ads from the…
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