We’re staying on top of all the industry news and interesting points of analysis. We share our thoughts here as well as any updates about Uprise Up and our team.
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29th November 2023
Picture this: It’s Christmas Night, and Santa Claus is almost finished with his deliveries for the year. But he’s got a problem. There are two houses left, but he only…
31st October 2023
Unpopular opinion: SEO and UX have always overlapped. That doesn’t mean, though, that these teams don’t have their own specialisations. After all, there’s a reason why these essential acronyms have…
20th October 2023
Creating a link strategy to enhance your SEO efforts is essential to ensure your website is getting as much organic visibility as possible. We have created a guide to help…
17th October 2023
The digital landscape is constantly evolving, and trying to keep up with the most recent trends can cause brands to derail from their path. Understanding audiences and keeping the focus…
15th September 2023
What’s happened? US Prosecutors have started proceedings against Google, alleging that the company has intentionally and illegally stifled competition. Prosecutors referred to Google as an “unchallenged gateway”, where “competitors cannot…
11th September 2023
A recent conversation we had with members of the Fairsay Campaigning Forum raised some challenging questions around the increasing controversy surrounding Twitter [X]. Since the finalisation of Elon Musk’s takeover…
31st July 2023
Ad Grants – what on earth is going on?! Google Ad Grants are one of the best assets a charity can have in its arsenal. They allow charitable organisations and…
28th July 2023
Broadly go where no man has gone before! Google Ads has changed the way that broad match types work, and for some reason no one is really talking about it!…
29th June 2023
In this article we discuss what a Facebook Pixel is and why it’s so powerful for charities marketing online. We look at why you use it, why it needs data,…
28th June 2023
In the vast and ever-evolving landscape of the internet, establishing trust and credibility has become a paramount concern for businesses, content creators, and online platforms alike. Especially with the rise…
20th June 2023
The time is nigh! The reign of GA4 is officially here, as of July 1st 2023. As such, it’s important to make sure you have your GA4 analytics in order…
14th June 2023
Do Chatbots Dream of Effective Ad Copy? Welcome to our blog, where we explore the realm of generative AI and its potential impact on Google Search Advertising. In this article,…
26th May 2023
Google Introduces 2% Fee on DV360 Ads Served in the UK Google announced earlier this month that additional fees will now be added for Display Video 360 (DV360) ads serving…
15th May 2023
Get to know your above the fold How much do you think about your above the fold content? When developing pages for your site, do you consider the above the…
05th May 2023
Performance Max or Mad Max? Recently, there has been a concerted effort by Google to move Paid Media advertisers towards more automated solutions, from bidding strategies to responsive search ads….
18th April 2023
The Cookie Banner Blog This blog is part of a series about maximising data insights from your website whilst still ensuring you respect people’s tracking desires (whether they choose to…
18th April 2023
Can Google Bring the Magic with Project Magi? Google recently announced plans for a brand-new search engine and further development of search features, with the aim to provide a more…
13th April 2023
Achieving B Corp Certification One day, back in lockdown in 2020, our Owner & MD John asked me to research whether Uprise Up could potentially become a B Corp. He…
29th March 2023
What have we learnt from Christmas Paid Media Campaigns? A few months have passed since our Christmas fundraising campaigns and appeals have ended. Now the dust has settled, we’re taking…
23rd March 2023
Increasing Donations with SEO Online donations are continuing to increase and are now often preferred over in person giving. Charities therefore need to give thoughtful consideration about how they will…
22nd March 2023
The Greatest Charity Digital Benchmark We’ve got some exciting news to share. Uprise Up have created a subsidiary, Digital Benchmark Limited, to use as a focussed vehicle to manage and…
21st March 2023
The Latest Google Ad Grant Data Trends The Google Ad Grant scheme has gone through many big changes and unprecedented challenges in the last 3 years. It’s weathered the COVID…
28th February 2023
How can charities improve Facebook Ads performance In our last blog we discussed our predictions for paid media in 2023, which included a bleak outlook of the Facebook Ads landscape,…
21st February 2023
How to improve your internal linking for SEO A perfectly placed internal link can offer boundless benefits to your site. They are a must if you want to gain the…
07th February 2023
SEO predictions for 2023 This year promises to hold many new and exciting developments in search. As the landscape of the industry continues to evolve and change, we wanted to…
27th January 2023
Paid Media Predictions for 2023: What Can We Expect? We’re all excited to find out what 2023 will bring for the world of paid media. Our Senior Paid Media Manager,…
13th January 2023
Our Top Technical SEO Tools When it comes to technical SEO there are a vast number of different tools out there you can use. There are so many in fact…
14th December 2022
Paid Media Christmas Round Up It’s that time of year again. A time to spend with family in front of the fire. A time for over-indulging on fantastically festive foods….
12th December 2022
SEO News Christmas 2022 We can’t believe how quickly we are racing towards the end of 2022! But the updates in the world of search engine optimisation have been a…
12th December 2022
How to use Google Ads Experiments Adjusting and optimising your campaigns is key to getting the most out of Google Ads, but what if you’re not sure whether a change…
21st November 2022
Website migrations are a big project many sites have undertaken and will undertake in the future. They can mean a big change for any website and all too often we…
04th November 2022
It’s time again to share with you the latest, most important October SEO news updates. Has Google got a bag full of treats for you – or were there some…
04th November 2022
Our expert team of digital media specialists have put their heads together and assessed some of the latest paid media developments across October, and have shared their thoughts on the…
31st October 2022
October saw the autumnal return of the brilliant Brighton SEO. With loads of exciting talks lined up, it was truly difficult to choose between which ones we wanted to visit….
18th October 2022
The holiday period is a crucial time for charities of all sizes. It often comes with a complex marketing plan, utilising many different marketing channels to achieve fundraising aims. However,…
13th October 2022
Exploring journalist requests for your charity is a great way to gain coverage and get yourself mentioned in articles on high authority websites. Digital PR may be a channel you…
06th October 2022
Shopping has taken the spotlight in our paid media round up this month. With new features now available for shopping ad campaigns creating new opportunities for ad users to utilise. Ad…
04th October 2022
Google finished the summer with a bang, with 3 big updates rolling out to Search. The helpful content update roll out began at the end of August. It has since…
28th September 2022
Keyword research is crucial for any charity’s digital marketing strategy. With so many great keyword tools out there, it can be difficult to know which ones best meet the needs…
23rd September 2022
We recently sat down with some of the newest members of the team to find out what they think about the digital marketing industry so far, and what their advice…
30th August 2022
It has been an eventful summer for search, with lots of updates rolling out, and a fire that led to Google Search outages! Here’s the latest. Product Review Search Ranking…
25th August 2022
Further Targeting Options Removed from Facebook Ads. Back in January, Meta announced that certain targeting options available on Facebook Ads around ‘sensitive causes’ were to be removed. Which was a…
23rd August 2022
Automation is an unavoidable word in modern Google Ads management. From something as small as site links to entire campaigns, Google is now giving us more ways than ever before…
18th August 2022
Refreshing existing content on your site is a great way of ensuring the information you provide stays up-to-date and doesn’t become untimely. When it comes to optimising your site’s content,…
16th August 2022
We recently sat down with some of the newest members of the team to find out what they think about the digital marketing industry so far, and what their advice…
10th August 2022
We recently sat down with some of the newest members of the team to find out what they think about the industry so far, and what their advice would be…
29th July 2022
The New Release of Microsoft Ads for Social Impacts. Microsoft has launched ‘Ads for Social Impact’, similar to the Google Ad Grant, which is offering approved nonprofits upwards of $3,000…
28th July 2022
Yep, there’s a new search engine on the block! Ahrefs has delivered on its 2019 pledge to deliver a private and creator-friendly search engine. As promised this endeavour, designed to…
27th July 2022
In March, Google dropped a data bombshell by announcing it will be removing all previous analytic formats such as Universal Analytics (UA). From June 2023, for most organisations, the new…
26th July 2022
Back in 2014 we first witnessed the introduction of featured snippets by Google, fast forward eight years, they have proven to provide a highly advantageous way to get content in…
19th July 2022
Dynamic Search Ads (DSAs) are similar to standard search ads but instead of defining keywords, they are created automatically, based on the contents of your website or business product feed; and…
15th July 2022
From the Core Algorithm Update to Multisearch adopting augmented reality here’s the noteworthy SEO developments from May and June. Google May 2022 Core Algorithm Update Google formally announced a…
07th July 2022
With Google announcing at the end of May that it will be rolling out its first broad core algorithm update in 2022, we thought it would be a timely opportunity…
31st May 2022
Earlier this month the UK’s biggest plastic investigation took place. Generally speaking, most people do their bit to recycle, but we can’t escape the fact that plastic waste is still…
31st May 2022
April started spectacularly with Brighton SEO bringing together SEO enthusiasts from across the globe. We witnessed a great range of talks at the biannual beachside conference, covering everything from the…
30th May 2022
Staying on top of new digital tools, the latest channel updates, and user demands can be overwhelming, we know. Which is why we’ve assessed the latest paid media developments during…
30th May 2022
Not long ago Google announced the end of an era for expanded text ads. As of June 30th 2022, you will no longer be able to create or edit expanded…
03rd May 2022
February was an insightful month for search news and updates. With a lot of activity going on, there were some great SEO highlights.
11th March 2022
February was an insightful month for search news and updates. With a lot of activity going on, there were some great SEO highlights.
08th February 2022
After a busy year on search, we’re looking forward to another year of flurry and activity in 2022
25th January 2022
Meta have announced that certain targeting options available on Facebook Ads around ‘sensitive causes’ have been removed as of 19 January 2022.
11th January 2022
As the holiday season approached, SEO continued at its normal pace.
23rd December 2021
We’ve put together the ultimate guide to the iOS 14.5 update and its impact for Facebook advertisers.
08th December 2021
As ever, there was plenty of change going on in November, with a Core Algorithm update released just weeks before Christmas.
09th October 2021
Autumn is here, bringing with it thick jumpers, PSLs and SEO highlights galore.
10th September 2021
Google have added the core web vitals into its algorithms. Our friends at Pedalo explain how you can maximise your core web vitals in the most simple and effective ways.
07th September 2021
Has everyone been enjoying the summer holidays? Whilst we might have taken time off to relax over the past few weeks, SEO has continued to be hard at work.
30th July 2021
After a month of updates July wasn’t much quieter, with updates to search continuing to rollout. Google also released more details around their roadmap and plans for MUM, so all in all a month of exciting news for SEO!
29th July 2021
From Google announcing a new 3 strike policy for ad policy violations to LinkedIn updates, there’s been a lot of change in the paid media sphere in July.
13th July 2021
To top off a fantastic start to the year, we’re proud to have added 2 award wins to our list of accolades.
30th June 2021
Google released updates left, right and centre this month! We round up June’s SEO news and updates.
09th June 2021
Google have announced a broad core update and their plans for a new language model, called MUM. Get the latest SEO news from May 2021.
21st May 2021
Want to find out the latest news in the world of paid media? Grab a cuppa and let us bring you up-to-date on some of the key highlights across paid search and paid social during April 2021.
11th May 2021
Unsure how to best utilise your data? Not sure how to structure your digital campaigns? Look no further. We’ve detailed below our comprehensive guide to constructing a plan for analysing and utilising data from your digital media campaigns.
11th May 2021
April was a good month for SEO. With deadlines extended and the 2020 Spam Report published, there’s been a lot of information to digest.
20th April 2021
In this blog post, we run through changes Google has made to the ad grant scheme over the last 2 years and what it could mean for the future.
15th April 2021
Once again the SEO Team took to their laptops for 2 days attending the different talks available at Brighton SEO last month. There was a great range of talks to choose from, all delivered by expert talkers, opening up topics for debate and enabling SEOs from across the globe to hone their skills.
11th March 2021
UPDATE We have since won at The Drum Digital Advertising Awards 2021 and Third Sector’s Business Charity Awards 2021. Read more here. After an award-winning 2020, we’re pleased to…
04th March 2021
What happened in the world of SEO in February? February was a calm month for SEO, with just a few changes announced. However, I suggest you keep an eye on…
04th March 2021
Google’s Retirement of Broad Match Modifiers: Paid Media Team’s Reactions On 4 February 2021, Google announced that broad match modifiers, a keyword match type available to advertisers in Google…
05th February 2021
What happened in the world of SEO in January? With competition between search engines growing, new ranking factors being introduced and new tools becoming available, 2021 is going to be…
04th February 2021
Paid Media News January 2021 A new year means new news in the world of paid media. We take you through the latest updates at the beginning of 2021! Keep…
09th December 2020
Common Issues With Procurement Procedures I’m writing this following continued frustration. This year we’ve had an increase in organisations inviting us to pitch. Often we have been perfectly positioned to…
19th November 2020
Paid search brand attacks are becoming increasingly commonplace. They can be harmful if left unchecked, and if a bidding war ensues the only real winners are the search engines. When…
07th October 2020
Brighton SEO 2020 Ever wanted to turn up to Brighton SEO in your pyjamas? While it’s unlikely there’s a rule preventing you from doing so, there’s a good chance that…
11th September 2020
I remember starting my career, trying to understand this strange new world and pick up on the culture: What were my colleagues like? What behaviours were expected from me?
04th September 2020
Paid Media News August 2020 August was a quiet month for paid media, livened up by the Google responsive search ad test which creeped in at the end of the…
03rd September 2020
Google Introduces 2% Fee on all Ads Served in the UK Starting on Tuesday, Google have been emailing Google Ads users about the introduction of extra fees for ads served…
12th June 2020
As we said in last month’s Round Up, May was a busy month for SEO! We started the month with a Core Update and finished it with Google revealing the…
11th June 2020
What is Search Ads 360? If you’ve been using Google Ads (formerly AdWords) for some time, you’ve probably heard of Search Ads 360. However, when you look into if it’s…
29th May 2020
What happened in the world of SEO in May? May started with a bang and has produced some great updates in the world of SEO. Read more to find out…
14th May 2020
We won at the 2020 The Drum Digital Advertising Awards! There’s no disputing we are in the strangest of times right now, but we received an email in April that…
14th April 2020
Dear Friends, I hope everyone reading this is safe, and also your family, friends, colleagues and the organisations you work at. This is a message to let you know where…
01st April 2020
Marketing pivots needed in an economic crisis The situation we face Coronavirus (Covid-19) has had an unprecedented impact, on our health, social habits and on our economy. But…
24th December 2019
Extra Ad Grant Funding available from Google. The Google Ad Grants program hasn’t had such good PR in the last couple of years, following new policies in 2018, and…
21st August 2019
The End Of Accelerated Delivery Google have just announced that both search ads and shopping ads will shortly no longer be able to use the accelerated delivery campaign option. This…
28th June 2019
Search Leeds Conference 2019 This year’s Search Leeds conference didn’t disappoint. All the talks I went to were great, and reflected the continuing journey of SEO from being an opaque…
29th October 2018
With Google constantly making changes and updates to their Ad Grant’s programme, we’ve created a timeline to highlight all of the major events and updates – including the introduction of the…
31st July 2018
Charity Fundraising Fundraising is not only a key source of income for charities, but it is also an opportunity to engage with members of the public on issues they…
24th August 2018
SEM FIFA World Cup Tournament 2018 In June and July, the world was taken over with World Cup fever, but here in the Uprise Up office we were overcome with…