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A day in the life of a Paid Digital Media Assistant

We asked Jessica to tell us about her role as a Paid Digital Media Assistant here at Uprise Up, for anyone considering working in the industry, or interested in how we work at Uprise Up Towers.

 

 

When talking to others about my job role, the first hurdle is often clarifying that the “Paid” in “Paid Digital Media Assistant” doesn’t mean ‘as opposed to Voluntary’… The second is explaining what Paid Digital Media is, exactly, and what it actually looks like day-to-day. It’s something I had little knowledge about prior to interviewing at Uprise Up.

After 5 months in the role, at the time of starting this blog, it seems fitting to illustrate the job through 5 tasks I have lined up today.

 

 

 

  1. Creating an ad campaign for a cancer charity’s Awareness Month.

The bulk of my work is with , provided to charities to fund advertising through Google search. Several aspects of these are automated, but someone still has to write the copy. Today, a cancer charity is preparing for its Awareness month, so I’m creating some ads for an online quiz about a lesser-known cancer. Improving the reach of lifesaving information is always rewarding, and I’ll often be learning too.

As well as the more creative tasks, there are technical questions in play. Do we want the ad to be seen by as many people as possible, or do we want to focus on reaching people we know are going to engage with the content, and hopefully stick around on the website?These kinds of questions influence what budgets and bids we set for the campaign before it goes live.

 

  1. Video call with an environmental charity to discuss the month ahead.

Work at Uprise Up follows a monthly round. Each month I have a video call with each client I lead on. Today I’m discussing an environmental charity’s upcoming priorities – they are launching several new campaigns as we head into Spring. I’ll admit that leading the conversation on calls didn’t come easy at first (it’s harder to forget the word for ‘hello’ in an email). The more familiar I’ve got with the topics I’m addressing, the more confident I’ve become, and I’m getting better at dealing with unexpected questions as well – it’s great to have had the opportunity to improve a skill in this way. Calls are also the best way to build rapport, and having got to know a wide range of friendly clients is perhaps my favourite aspect of the job.

 

  1. Implementing new tracking for a health charity’s newsletter sign-ups.

Analytics – tracking who is visiting your site, when, and what they are doing there – is a huge part of the role, and I was only vaguely aware of it beforehand. Today I’m looking into a charity’s tracking of people signing up for their newsletter, as I’ve noticed that the numbers have flatlined. Turns out, the URL of the newsletter page had changed on the website, but hadn’t been updated in tracking – an easy fix. Deeper dives are often needed, and the kind of investigative problem-solving involved reminds me of studying Maths – often frustrating until you hit a satisfying breakthrough!

 

  1. Training presentation on Google’s new cookie policies.

Within the Uprise Up team, we have regular training sessions. Keeping up with outside influences is vital, whether that’s the Paid Media industry, the realm of Google, the internet sphere, or broader world events. Just this month, new EU rulings on privacy have led Google to shake up the way they collect user cookies, which has sent huge waves through our work. When I started, I thought it just happened to be a particularly eventful period, but I’ve come to understand that in the digital world, things are always changing.

 

  1. Tracking my hours for the day.

Time-tracking might seem like a minor task to choose as representative of the role, but agency life is in no small part about the hours, minutes and seconds (maybe not the last one), since each client is billed for a certain amount of our time. I’ll start the day by planning my tasks and setting aside blocks of time for different clients, and I’ll finish it by logging how my hours have actually panned out.

I’m glad to have started out in an agency. Working with 10+ charities provides a huge amount of variety, and I’ve been exposed to several different types of organisational structure – really valuable knowledge for a career starter.

 

5 months in 5 tasks – I haven’t covered everything, but between them, they sum up my experience so far of working in Paid Digital Media. At the time of writing, I’ve just been promoted from an Assistant to an Executive, and I’m excited to see what new responsibilities will make up my days in the future.

 

 

 

 

 

 

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