Uprise Up shortlisted in The Drum Awards AND Campaign Media Awards 2021

UPDATE

We have since won at The Drum Digital Advertising Awards 2021 and Third Sector’s Business Charity Awards 2021. Read more here.

After an award-winning 2020, we’re pleased to announce that we’ve been shortlisted for three more awards in 2021! We have one nomination in the Campaign Media Awards, and two nominations in The Drum Advertising Awards.

We’re kicking off the year with nominations in:

• Campaign Media Awards – Charity Category for Crisis at Christmas Campaign 2020
• The Drum Advertising Awards – Social Purpose Category for Crisis at Christmas Campaign 2020
• The Drum Advertising Awards – Best Buy Side Team Category for the Uprise Up Paid Media Team

Our Journey

You don’t need us to tell you that the last 12 months have been difficult. In the face of the coronavirus pandemic, economic uncertainty, and navigating the ramifications of lockdown, we’ve been working harder than ever. Digital marketing had to step up, and so did we.

The Crisis at Christmas campaign is a stellar example of the results that digital marketing can achieve when approached with a creative, data-led attitude. In 2020, we need to be relentless in our pursuit of continuous improvement, to seek out the results that organisations – especially charities like Crisis – need in order to thrive.

We’re particularly proud of the nomination for Best Buy Side Team, for which our Paid Media Team has been nominated. The Paid Media Team at Uprise Up has worked far and beyond what was expected of them during the pandemic, displaying truly heartfelt camaraderie while achieving unbelievable results for our clients. The Paid Media Team was able to pivot seamlessly to working from home and communicating with our clients virtually during the various lockdowns, and we’re immensely proud of them for that.

Crisis at Christmas Campaign 2020

For Crisis, the coronavirus pandemic meant making significant changes to their usual Christmas offer, such as closing their Crisis Christmas Centres and halting their usual ‘reserve a place’ fundraising proposition.

We worked closely with the team at Catalyst, who led the strategic direction of the campaign, to deliver an omni-channel digital advertising campaign across paid social, paid search, and programmatic advertising. This campaign raised over £6,100,000 in revenue for Crisis, from over 98,000 generous donations – obliterating the target of £1,630,000 from 30,000 donations.

Overall campaign results:

• 98,096 donations – 533% year on year increase
• £6,147,056 revenue – 755% year on year increase
• 10.08 ROAS – 288% year on year increase
• £6.22 CPA – 65% year on year decrease

The £6,147,056 raised meant that Crisis were able to directly provide support to 2,004 people experiencing homelessness over the Christmas period. The money raised will also make a significant contribution to Crisis’ year-round services, supporting people out of homelessness for good.

Paid Media Team

The Paid Media Team at Uprise Up are the talent behind several of our most successful campaigns of 2020. This includes the Crisis at Christmas campaign, as well as campaigns for MSI reproductive choices, Diabetes UK, Greenpeace and Sue Ryder (to name just a few).

The outbreak of COVID-19 presented a unique challenge to the fundraising capabilities of charities, with the loss of offline advertising opportunities. The Paid Media Team stepped up to deliver exceptional digital media, for our charity clients in particular.

In light of the pandemic, the team were determined to maintain the exceptional standard of digital campaigns produced in previous years. By pursuing continuous improvement and taking a data-led approach to campaigns, the Paid Media Team didn’t just maintain the standard, but were in fact able to deliver significant growth – both for Uprise Up and for our clients.

Camaraderie between the team was particularly evident over the last 12 months, with weekly Zoom quizzes and video wellbeing check-ins. The close-knit team has managed to maintain their relationship, even welcoming new members of the team who are yet to meet their new colleagues in person.

Awards

2020 was a year of growth for Uprise Up. The team saw improved revenue, excellent client retention and fantastic results for our clients. We hope to win all of the awards we have been nominated for, but being shortlisted alone is recognition of the fantastic work we’ve achieved and we are very proud.

The Drum Awards winners will be announced on the 25th March at 4pm GMT. For the full list of awards and nominations, visit The Drum Awards website.

The Campaign Media Awards are announced on the 14th and 15th April. The full list of awards and nominations can be viewed on the Campaign Media Awards website.

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