- 1st April 2020 - Marketing pivots needed in an economic crisis The situation we face Coronavirus (Covid-19) has had an unprecedented impact, on our health, social habits and on our economy. But we need to keep the lights on. During an economic crisis we need to adapt effectively and quickly to survive...
- 28th February 2020 - What happened in SEO this month? Is a question our team is asked at every monthly company meeting. Here are some of the announcements we found to be interesting in the SEO industry this month! Lazyload to be HTML standard Non-optimised images are one of the many banes of...
- 31st January 2020 - Extra Ad Grant Funding available from Google. The Google Ad Grants program hasn’t had such good PR in the last couple of years, following new policies in 2018, and even more restrictions placed on new accounts since then. However, towards the end of last year, Google announced a...
- 9th December 2019 - I’m writing this following continued frustration. This year we’ve had an increase in organisations inviting us to pitch. Often we have been perfectly positioned to demonstrate expertise and provide significant value. But, we’ve had to pull out because of their process. Problem summary We are not the only...
- 21st August 2019- Google have just announced that both search ads and shopping ads will shortly no longer be able to use the accelerated delivery campaign option. This change will come into effect on September 17th, where all campaigns currently using accelerated will be switched to standard. Standard delivery will...
- 28th June 2019 - This year’s Search Leeds conference didn’t disappoint. All the talks I went to were great, and reflected the continuing journey of SEO from being an opaque technical skill, as it was often seen in the early 2000’s, to the business-critical discipline that it is today. Here are...