Digital Marketing Blog

-16 May 2018- Policy Changes   The dramatic new policies rocked the Ad Grant world in December and have required changes to be made to even the best maintained accounts. We regularly manage well over 30 of these accounts, so we feel we have a really good idea of what this has meant for...

-11 May 2018- Programmatic advertising has been one of the biggest advancements in digital marketing in the last ten years, but ask a marketer to explain how exactly it works and you will likely be deluged in strange words you’ve never heard of. This is no surprise – programmatic advertising has...

-12 April 2018- More Ad Grant Suspensions Google has thrown another wrench in the works of the Google Ad Grants Programme, with another wave of ad grant suspensions, this time without a notifying email. This came after an email was sent to MCC accounts (accounts which group AdWords accounts together, often used...

-12 April 2018-   When managing any PPC campaigns, Quality Score should be at the forefront of your mind. Not only because it has a huge influence in how well your ads will perform, but also how much you’ll end up paying for them. We’ll get back to basics and explore what quality...

-27 March 2018- The Interface 10 Months On Back in May last year we wrote a blog on the announcement of the ‘New AdWords Interface’. 10 months later here is an update on our thoughts so far. Since last year Google have been slowly rolling out their New AdWords Interface to improve...

- 6 March 2018 - The Impact of 'Maximise Conversions'   A while ago we wrote a blog on the new Maximise Conversions bidding strategy , which allowed Google grant users to exceed the $2 bid limit. At the end of that post, we concluded that we’d need more time to test and observe the...

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