SEO Highlights in July
After a month of updates July wasn’t much quieter, with updates to search continuing to rollout. Google also released more details around their roadmap and plans for MUM, so all in all a month of exciting news for SEO! If you would like regular updates from Uprise Up on the world of digital marketing, follow us on Twitter.
Core Algorithm Update Part II
In our June round up we discussed the introduction of the June Core Algorithm Update and the planned follow up rollout to follow in July. Google again took to Twitter to announce the launch of this update bang on the 1st. Roll out completed on the 12th.
As usual Google said no specific site or factor was targeted with this update. It was considered to have less impact to rankings and performance than its June counterpart, which saw a higher level of volatility in the rankings. Of all the updates over the last year July sat in the middle in terms of impact to rankings, having had a higher impact than the December 2020 update. Generally, the consensus seems to be that those investing in good on/off-page SEO practice are reaping the benefits by maintaining stable rankings throughout and after the update, a statement we agree with whole-heartedly.
Spam Update Part III
On the flip side, there’s also conversation around more spam results rising to the top ranking positions in search. Google has already been taking action to remove spam from search results, with 2 spam updates preceding the July update. Despite these actions is seems some spam is continuing filter through to the search results, though with the amount of spam out there that is unsurprising.
Google has now taken further action and released a third spam update; this one aiming to fight link spam more broadly and across multiple languages. The update will nullify link spam – meaning rather than penalise a site for having spammy links, the spammy links will simply be ignored. This will render any efforts to build links through questionable methods (such as link schemes), pointless.
MUM’s Roadmap Revealed
Back in May Google announced a new AI being introduced to search: MUM. In July Google’s VP of Search, Pandu Nayak, spoke to Search Engine Land about the short and long-term plans for the development of the AI.
Short Term: Removal of language barriers
One of the early insights we had into MUM is its capability to go through all content, regardless of the language, and serve us the pieces that will best serve our needs. As part of this it can translate articles written in languages that aren’t the users native tongue. By being able to transfer knowledge across language barriers, MUM will open up a lot more content to global prospects. In fact, many of Google’s internal teams are using MUM in their own projects for this insight.
Medium Term: Multimodality
Moving further down the line, the focus then moves to include multimodality functions. This will see image and text results and search queries become more intertwined and informative. He’s also suggesting it would reduce the number of 0 click searches that are cropping up, by providing more information for users to dig into. As 0 click searches provide minimal value to SEO, this is an exciting prospect.
Long Term: Connect the dots
The longevity behind MUM will be its ability to provide users with a more detailed and satisfying search journey. At the moment restricted, with MUM Google will be able to tackle more complex queries and provide users with more detailed and diverse results that pertain to their needs. So, rather than a user breaking down their question into several sub-questions to get all the information they need, they should be able to search their initial question and have all the information available in one go.
No dates put to any of these different elements yet, but MUM looks set to bring some big changes and catch up with how users want to interact with search.
Did we miss anything?
If there was anything else that happened in July that caught your eye, feel free to tweet us at upriseUPSEM, email us at [email protected], or simply send us a message through our contact page. We’d love to hear from you.
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