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SEO Highlights for January

Calendar showing January 2022

After a busy year on search, we’re looking forward to another year of flurry and activity in 2022. January kicked off our SEO highlights nicely, with some interesting new features dropping on Google search. If you would like regular updates from Uprise Up on the world of digital marketing, follow us on Twitter.

 

New Robots Meta Tag: indexifembedded

Google have revealed the introduction of a new robots meta tag. The tag in question? Indexifembedded (index if embedded). The tag should be used to tell Google when you want content to be indexable if it’s embedded on a different page using an iFrame, even when the original page has a noindex tag in place (blocking it from being indexed by Google).

This tag is supported only by Google for now, but we’re sure if it proves valuable other search engines will catch on and adopt it.

The intention behind this new tag is to make it even easier for websites to have control over which parts of their content is indexed. However, we’re unclear as to when this tag would be used or required. And from checking out Twitter, we can see we’re not the only ones questioning this. There’s call for Google to provide case use for this new tag. So hopefully we’ll hear more soon.

 

People Search Next: the new mobile feature

Mobile search results in the US are getting a new feature that will be shown alongside other assets such as People Also Ask and People Also Search For. Confirmed by Google with Search Engine Land, People Search Next is used to show users what previous users have gone on to search following a particular query.

As it’s US based at the moment it’s not a feature we can test our ourselves yet on UK search results. This feature seems fairly similar to other additions Google have been adding to the search results. Like predictive text, it will provide a guiding influence on how users interact with search. Whilst it shows practical value, I’d like to know how much it’ll affect the space within search results, whether it is pushing traditional organic results further down, impacting their impressions and clicks. This might be something to be aware of when the update is rolled out more internationally.

 

Recipe Markup now requires specific times

Google has made a few announcements or changes regarding Structured Data this month. But one that interests us is the change to Recipe Markup (Schema). For each of the core markups you can use in Search, Google has accompanying documentation websites can use as a guide. In their documentation for Recipe Schema, all references to timings have been updated from ranges to specific times.

On their updates documentation, Google state on 18th January:

“Removed guidance about specifying a range for the cookTime, prepTime, and totalTime properties in the Recipe documentation. Currently, the only supported method is an exact time; time ranges aren’t supported. If you’re currently specifying a time range and you’d like Google to better understand your time values, we recommend updating that value in your structured data to a single value (for example, “cookTime”: “PT30M”).”

This is worth noting because Recipe Schema can have a big impact on how Recipe content performs in the Search Results. Pages with this Schema in place can target enhanced search results; whether they just pull through aggregate ratings to their traditional search result, or double up and appear in the Recipe Carousel at the top of search results pages. You need Recipe Schema to do that. Therefore, always worth making sure your Recipe Schema is up to scratch and accurate. It’s a competitive world for Recipe Queries; you want to make sure you can compete!

 

Yoast SEO launches on Shopify

Calling all eCommerce sites! Your time is here, for Yoast SEO have revealed they are on Shopify. Already available for WordPress sites as a plugin (in fact, it’s the most popular app used on WordPress for SEO), the Shopify app is designed to make optimisation of your site easier and quicker.

There is a cost for Yoast SEO on Shopify, whereas WordPress sites can use a free version if preferred (albeit with restricted features). At $29 a month, the cost isn’t too high and Yoast SEO presents an exciting prospect for those on Shopify. It’s an app to be considered.

 

Did we miss anything?

If there was anything else that happened in January that caught your eye, feel free to tweet us at upriseUPSEM, email us at [email protected], or simply send us a message through our contact page. We’d love to hear from you.

 

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