The Drum & Third Sector Business Charity Awards Winners 2021
To top off a fantastic first half of the year, we’re proud to have added 2 award wins to our list of accolades. After being nominated for Best Buy Side Team or Agency and Social Purpose at the Drum Digital Advertising Awards 2021, Uprise Up’s paid media team won Best Buy Side Team or Agency. Uprise Up were also winners at this year’s Business Charity Awards by Third Sector, winning Marketing Partnership of the Year for our work with Catalyst on Crisis’ Christmas campaign. This work also earned us a nomination at this year’s Campaign Media Awards in the Charity category.
Best Buy Side Team at the Drum Awards 2021
Uprise Up added to their awards cabinet in April, with a win at the Drum Digital Advertising Awards 2021. The Paid Media Team won Best Buy Side Team or Agency, beating Semetrical agency and Universal Music Group’s Consumer Marketing team. The award was for the best team or agency who work in buy side advertising. Uprise Up were awarded the accolade as the Paid Media team demonstrated great internal and external relationships, the ability to go the extra mile, flexibility, and efficiency.
In our entry, we conveyed our core belief that revolution is needed in the world of digital advertising. Digital needs to be better for charities and non-profit organisations, with effective and transparent data at the core. In 2020, Uprise Up strived to continue this revolution by creating exceptional campaigns for socially positive organisations, and more than succeeded. This success was only achievable through the hard work, diligence and camaraderie demonstrated by our paid media team of 10 throughout the year. A data–focused technical approach, phenomenal charity sector and client understanding, propelled success in 2020, and warranted this fantastic award win.
Uprise Up’s award entry was centred around our revised values, which were introduced this year to better illustrate our vision, purpose and identity.
- Champion heartfelt camaraderie.
- Bravely grab the standard, and run.
- Relentlessly pursue continuous improvement.
- Lead the charge for effective, transparent data.
- Make the world better.
These values demonstrate a clear intent to do good and help others to do good. By aspiring towards these values in 2020, Uprise Up experienced outstanding growth and success.
We also drew upon our portfolio of projects and ongoing work throughout the year to demonstrate excellence in digital advertising. This included:
- Christmas campaign and ‘In This Together’ coronavirus appeal for Crisis
- Ongoing paid search and Google Ad Grant management for MSI Reproductive Choices
- Ongoing paid search management for Diabetes UK Shop
- A paid search brand awareness campaign for CPRE The Countryside Charity
- A paid search legacy campaign for Greenpeace
- Paid social media advertising for Sue Ryder’s Online Bereavement Community
- Ongoing paid search management for Sue Ryder’s Bereavement Counselling Service
Please visit our case studies section to read more about our work.
Marketing Partnership of the Year at Third Sector’s Business Charity Awards
Uprise Up won Marketing Partnership of the Year at this year’s Business Charity Awards by Third Sector, for our work with Catalyst for Crisis on their Christmas campaign. The successful digital campaign beat other nominees including partnerships between Johnson & Johnson and NSPCC, Pringles and Movember, Ford and RNLI and Tesco Mobile and Crisis.
The judges were looking for a marketing initiative between a business and a charity that helped to promote a charity’s work or raise funds. In our entry, we demonstrated that Catalyst’s strategic direction and our delivery of the digital advertising campaign went above and beyond for Crisis, in the end raising over £6 million in vital revenue for the charity.
Despite initial concerns over the ability to achieve strong results in light of the pandemic, the campaign more than exceeded goals through creative thinking, fast decision-making, adaptability, and the pursuit of continuous improvement. The combination of paid social, search and programmatic advertising for the campaign succeeded in raising vital awareness, bringing in donations and acquiring new supporters.
The revenue raised for this year’s Crisis at Christmas digital advertising campaign will go on to change the lives of homeless people all year round across the UK.
Want to chat?
If you want to find out more about our award-winning work, or find out how we can support your organisation, please don’t hesitate to contact us.
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