UpriseUp - Up
UpriseUp - Rise
UpriseUp - Up

Dementia UK

Paid Search.

Dementia UK already owned a successful Google Ad Grant, but it was limited in its capacity to effectively target priority keywords. They wanted to increase visibility for these terms and increase traffic.

2,306%

 

YoY increase in revenue

473%

YoY increase in clicks

4.78

Overall Return on Investment.

Slider arrow previous
Slider arrow next

The Problem.

Dementia UK already owned a successful Google Ad Grant account, which Uprise Up had brought back up to maximising on the $10,000 a month value of the Grant. However, as with many other charities, the 2018 Google Ad Grant policy changes reduced the account’s ability to target priority keywords. It was important that Dementia UK increased their presence for popular key terms relating to Dementia and see their level of traffic increase back to where they were before the policy changes in 2018.

The Solution.

 

Uprise Up created a regular Google Ads (non-Ad Grant) account, with the idea that through generic keywords, meaningful traffic could be gained. We identified key terms to be used in the new account and immediately found that we could show far more regularly than with the Ad Grant. For example, for the keyword ‘dementia’, we were able to achieve the same impression share with a bid of £0.04, compared to $2.00 in the Ad Grant.

Results in detail.

 

The campaign has been a huge success. In the first 6 months of this project, there were an additional 81,200 clicks from ads to the Dementia UK site, an increase of 473% year on year, owing to a significant increase in impression share.

We were also delighted with the number of donations driven through this activity. The campaign was continually optimised and as a result almost £40,000 of revenue was brought in in the first 6 months (a 2,300% increase in comparison to the same period of 2018). The ROI overall was 4.78, which is excellent considering the ad copy was not donation focused and landing pages were mostly informational.

As a result of this success, we have been able to scale-up this activity even further by increasing spend, trialling new keywords, and expanding new channels such as Bing.

The Results.

Dementia UK monthly clicks
Search impression share Google Ad GRant vs Paid Google Ads Dementia UK

“Uprise Up have played an important part in helping Dementia UK grow our acquisition in one off donations, regular gifts and legacy enquiry leads, through the management of Google Adwords and SEO review work. Additional support has been provided through donor journey work and webpage content reviews. Their expertise and knowledge has helped us achieve great success during a challenging 2020, and they are always open to feedback.”

Gemma Kemp

Dementia UK

Which newsletter(s) would you like?
Marketing Permissions

Uprise Up will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected] We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms. We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.