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World Cancer Research Fund

World Cancer Research Fund SEO

World Cancer Research Fund UK (WCRF UK) is a charity that champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight, and physical activity.


increase in organic traffic


increase in new users


increase in donations

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The Problem.

WCRF UK needed to increase donations, website interaction and performance of priority keywords. They came to us with the mission of increasing relevant organic traffic to their website and, ultimately, increasing awareness of their cause.

The Solution.

Uprise Up conducted a full technical SEO audit of the WCRF site, finding a number of ‘quick wins’ that would immediately improve organic performance. These quick wins included implementing page speed recommendations, optimising meta content, resolving duplicate page titles, duplicate meta descriptions and missing meta descriptions.

Further to ongoing technical checks, a number of larger issues were also found in the audit, which made up the basis of the ongoing SEO strategy. Work to fix these issues included optimising and creating new meta content across the site and making improvements to WCRF UK’s backlink profile.

Results in detail.

After implementing the ‘quick wins’, starting in April 2017, we saw a significant impact on their monthly organic traffic. Compared to 2016, organic traffic in May increased by 120.94%.

Monthly Organic Sessions.

WCRF UK’s dramatic organic traffic increase from before and after we began website optimisations. (April 2016 – October 2018). By September 2018 monthly organic traffic had increased by 196.78% year-on-year.

Monthly Organic Sessions World Cancer Research Fund

Monthly Conversions.

WCRF UK’s continual increase in organic conversions from before and after we began website optimisations (April 2016 – October 2018). Within conversions we saw a 76.26% increase in donations (Feb-Sep 18 vs Feb-Sep 17).

Monthly Conversions World Cancer Research Fund

Monthly New Users.

In addition, we saw a 207.47% increase in new users (Sep 18 vs. Sep 17).

Monthly New Users World Cancer Research Fund

“We’ve had a great experience working with Uprise Up in 2020. They’ve done a brilliant job of helping us improve our reach as a charity through their work on SEO and paid advertising. They have
knowledge and tools that we don’t have as a relatively small charity, and this has provided a way to move things forward in a way we wouldn’t have been able to do in house.”

Tobias Baughn, Senior Digital Project Officer at WCRF

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