Data Tracking

We start by understanding your requirements, auditing the data setup you have, advising where tracking can be improved, and suggesting new tools and opportunities to enhance your data setup.

With our diverse proficiency in digital data tools and trends, our team will tailor a solution to your needs.

We typically start with an audit of your analytics setup, including Google Analytics, Google Tag Manager, and any other primary data sources, such as Meta tags, floodlight tracking, and Google Campaign Manager.

Optimising the setup of your Google Analytics and Google Tag Manager is a specialism for us. We will ensure you’re compliant with the most up-to-date Google Consent Mode – a priority that often gets overlooked.

We then take a goal-conscious approach to align your data with your organisational and departmental KPIs, and transfer them into measurable actions on the website. Which brings us to…

Once we’ve established your needs and priorities, we set up the tracking required to measure your target conversions or ecommerce values. We test to ensure the data you see in platforms like GA4 and Google Ads align with your organisation’s priorities and processes.

Quality and quantity shouldn’t be a compromise. Great conversion tracking should deliver both. By tailoring your analytics to your other systems, we open up more campaign tracking options, through programs such as Salesforce and Microsoft Dynamics.

With server-side tracking, you collect audience data through one central cloud-based repository that you control, and forward that data to third-party platforms.

It allows for fuller data control. All your data is processed within your own server, so you control what is sent and to where.

Server-side tracking increases your data pool by bypassing browser-based ad blockers, improving reliability. It can also improve your web performance, as the server does the heavy lifting with rendering your page events, rather than the user’s browser.