Data Visualisation
Why visualise?
We develop bespoke dashboards to articulate your story, your KPIs, your user journeys, and whatever other data streams you wish to prioritise. This includes pulling in and merging multiple data sources, such as Facebook Ads and GA4.
We also use visualisation to create attribution models that provide you with a better understanding of how your ads perform, and help you optimise conversion journeys on your website.
How do we visualise your data?
We utilise Looker Studio as our predominant visualisation tool – but we also work with other dashboarding tools, such as Microsoft Power BI. Both are powerful data intelligence tools with their own advantages, and we deploy the one best suited to your charity’s data setup.
Use cases of data visualisation
Over the past 6 months we’ve produced a wide catalogue of visualisation formats:
- Fundraising digital media ad reports
- User journey dashboards
- Campaigning and petition signups analysis
- Lead generation reports
- Volunteering performance presentations
- SEO migration audits and benchmarking
- The Charity Digital Benchmark