Your digital media needs driven expertise. Uncoordinated campaigns and obscure goals lead to wasted time and budget, ultimately preventing you from realising your organisation’s mission.
We make use of data and organisational insight to bring a tailor-made solution together for your organisation’s digital media. Having a true understanding of the results you require and all the data you have available is key to your strategy’s success. We build digital media strategies which are achievable and reportable through our transparent data and dashboards, clear project management and commitment to open communication.
As a digital-only agency, we are able to ensure your digital media channels are chosen on their merit alone. We use all the data at our disposal and our comprehensive digital experience to ensure that your media plans are aligned with your organisation’s goals. Our extensive use of benchmarking and reporting ensures that our successes are measured in a transparent and accessible way.
Data is the cornerstone of good digital campaigns. We will empower your data with expert analytics setup, in-depth data analysis and bespoke data dashboard development so you can see all your data in real-time. Data will help us to know who your audience is, what device they are using, how they are finding your website and where they are coming from.
For users to convert on your website, you need to present them with an engaging online experience. We will assess how easy it is for your users to find their way around your website, and advise on best practice, competitors and usability.
Conversion Rate Optimisation.
We’ll zoom in on the pain points for your users that stop them from taking your desired action on your organisation’s website. Our team of mathematicians and scientists will help to identify these blockages before testing their ideas and designing solutions.
Before you can understand your audience’s pain points, you need to understand who they are and what their needs are. Personas are semi-fictional representations of your ideal customers, that we develop based on market research and real data. These personas can then be used to improve the usability of your website.
Our in-housing services help your digital team to gain real understanding of digital media campaigns. By integrating ourselves closely with your team, we can assist with media planning and buying, campaign set-up and tracking, upskilling, and team support.