UpriseUp - Up
UpriseUp - Rise
UpriseUp - Up
Digital Consultancy.

Digital Media Planning

Our campaigns are born from data. We use our in-house expertise to develop digital media plans that match your organisation’s needs.

We start by reviewing your existing data and working closely with you to develop an understanding of how your organisation currently works.

We analyse all tracking and analytics regularly to help keep the campaign plan agile and adaptable to the results being achieved.

Benefits of using a digital specialist.

We have a comprehensive understanding of every digital media channel. We will use this understanding to pick each channel for your organisation by merit, once we have got to know you and your organisation’s goals. We use all the data at our disposal to utilise solid benchmarking and measure our successes.

We’re completely independent of offline media, so you know your digital media plan is only based on merit. Unlike traditional media agencies, we have no prior commitments, meaning your digital media will not be influenced by any offline strategies you have implemented.

Award Winning Campaigns.

We use the same ‘understand, insight, and expertise’ approach across all our campaigns. We’re proud that taking this informed and laser-focused strategy to digital media has led us to create award-winning campaigns.

  • The Drum Awards: Not For Profit Campaign of the Year 2020
  • Institute of Fundraising: Fundraising Campaign Nominee 2019
  • Campaign Media Awards: Charity Campaign Shortlist 2021
  • The Drum Awards: Social Purpose Shortlist 2021

Our approach to Digital Media Planning.

Strategy
Strategy

We’ll run a comprehensive situation analysis, getting to know your organisation and its objectives before developing a schedule. We make sure that we build robust testing into our media planning and buying.

Targets
Targets

We will work with you to understand targets, developing a deep understanding of your organisation. We’ll share our targets with you openly, and will have a transparent discussion with you if we don’t reach them.

Testing
Testing

We use our experience to develop comprehensive testing and planning, and we will use the results from these processes to feed back into the campaigns in the pursuit of continuous improvement.

Learning
Learning

We also use the data we receive to inform future alterations, additions and reductions in the campaign plan – ensuring it is a flexible, live and evolving document that can respond seamlessly to new information.

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