In-Housing & Training
Empowering organisations to do good is at the core of who we are. We are here to support you. Instead of taking over your digital, we work with your internal resources to help you create successful campaigns.
By getting to know you and conducting situation and needs analysis, we will develop a strategy to help your team analyse and understand their digital media campaigns. Together, we will define and agree your organisation’s objectives and develop an impactful strategy.
We can conduct a full strategic review of your digital media activities and team to assess their skills and upskill where necessary in order to ensure alignment across your objectives. Working closely with you, we can find the right tools and processes to achieve your goals.
Benefits of In-housing.
Many organisations are looking to acquire the resources to deliver their own internal marketing.
Our in-housing services help your digital team to gain the understanding they need to develop, analyse and understand successful digital campaigns. We assist with media planning and buying, campaign set-up and tracking, upskilling, and team support.
We sometimes find that in-house digital teams are not receiving crossover learnings from other areas of the organisation. By embedding ourselves within your organisation and working closely across teams, we can ensure that your digital media plans are running efficiently. While we develop your team, we’ll step in to fill the gaps.
In-housing with us can work as a long-term strategic partnership where we lend our experience and expertise, or we can work with you to fill your short-term skills and resource gaps. We’ll tailor our services to your requirements.
Our approach to in-housing.
A senior member of the Uprise Up team will work closely with you; performing a comprehensive deep-dive to really get to know your company culture and digital media objectives. We will investigate your goals and assess the existing skills and experience of your team to provide support where it is needed.
We will work to understand the internal and external pressures your organisation is facing by applying frameworks such as PESTLE to analyse the macro-environmental factors affecting your strategic decisions and SWOT to identify your internal strengths and where you might need more support.
We often provide a combination of our general SEO and Analytics training to organisations. This helps to ensure that digital performance remains successful long after our initial work is complete. We follow up our training programmes with an Action Plan Workshop, which helps teams to identify key changes that need to be made on your website, ensuring all parties are clear on next steps.
We will use results from analyses to develop a media plan for your organisation that precisely targets your goals. Combining this plan with an in-depth people and capacity analysis of your team will help us to establish where the skills gaps are, and which of those can be filled with upskilling, as well as where you might require recruitment support.
Our team will use their professional insight and their new knowledge of your organisation to plan the execution of the media plan. This roadmap will lay out the intended progress of your digital media for up to 3 years from its initial development.
Once we understand your positioning and goals, we will work with multiple teams across the organisation to provide knowledge sharing and upskilling, providing the tools and processes you need to do good digital. For organisations with skill gaps, we are able to assist with recruitment in digital media positions too. We can also help with setting up, tracking and reporting on digital media campaigns.