Persona Development
Good user experience starts with understanding your audiences and their needs. By developing well-considered personas, you can start working towards your audience’s point of view.
Our personas are well researched and built on industry insights and transparent data. Development begins with a half day workshop, where we get to know you and your organisation’s goals.
After the half day workshop, we’ll conduct further research and write-up. Lastly, we’ll run through your personas; checking with you if we’ve nailed it – or need to make any amendments so that you are comfortable that the personas we’ve created are a good representation of your audience.
Benefit of Personas
Personas are semi-fictional representations of your ideal customers, based on market research and real data about your existing customers. They can be used to reallocate your media spend and improve your tone of voice to make the most impact on your audience.
Personas help you to create more effective marketing by approaching your digital media from your audience’s perspective. People don’t particularly want to know about you, they want to know about the benefits you are offering them, and they want to be convinced that you understand the problem they need to solve.
Our quick and actionable development technique is based on work by the Buyer Persona Institute.
Our approach to personas.
We kick off development with a 2 day workshop, to really get to know you and your audience. We back this up with in-depth audience research, using clear data to begin creating your persona.
We’ll give your persona a name, background and description to help you imagine them as a real person.
We will create a summary of why the persona is interested in your organisation, including the conditions that caused them to begin looking for your organisation, and their ultimate goal.
Demographic information is our foundation. We’ll work out the specifics of your audience’s age, gender and socioeconomic background to build your personas.
We will work with you to discover the attitudes and concerns preventing your audience from investing in your organisation’s product or services, and how to reassure them.
Our personas will include the features this audience evaluates as they compare alternative approaches/vendors and make a decision.
Your audience doesn’t exist in a bubble. We will research your audience to discover who else might typically be involved in their purchasing decisions.