A good digital strategy is one which is closely aligned with your organisation’s wider needs and objectives, and makes use of data and organisational insight to bring a tailor-made solution together.
It’s important to have a deep understanding of the results you require and all the data you have to hand. We build digital strategies which are achievable and reportable through transparent data and dashboards, clear project management and open communication.
Great strategy should come hand-in-hand with great project management. We work closely with you to develop your strategy, and utilise tools to aid decision making and ensure transparency.
Strategic consultancy benefits.
The success that digital can return means that it should be at the forefront of your marketing approach. Digital media is best started with the end in mind; our strategies are designed for you to hit your targets, with a clear roadmap of how to get there. We’ll work with your existing marketing team(s) to bring together the strands of digital across departments, into one joined-up strategy.
Our approach to strategic consultancy
We gain a deep understanding of your organisation by examining your data and identifying any opportunities or areas for concern. We also gather information from your competitors and other organisations in the same space to create a comprehensive picture of the landscape you’re operating in. We then apply industry leading analysis and planning frameworks throughout the process such as SWOT, PESTLE and SOSTAC.
We will walk all stakeholders through all the data and opportunities we have gathered to ensure we understand the wants and needs of the organisation. It’s important that everyone is aligned on the digital strategy and has a chance to provide input before progressing with implementation.
Once we have a greater idea of what you are looking to achieve, we will work with you to understand your supporters, advocates, customers and service users. Having a deep understanding of your audience means we are able to target your digital media with laser focused precision.
To help all your organisation’s stakeholders track the new strategy, we’ll develop bespoke dashboards tailored to your organisation’s needs. We expect you to challenge us on our decisions and robustly investigate all the data we provide, to ensure that we remain aligned throughout the process.