User Experience (UX)
Your audience needs to be able to navigate your website once they arrive there, and it’s important that their journey is guided by your organisation’s goals. Our user experience (UX) consultancy will help your site’s visitors engage better with its content; increasing conversions and driving more traffic.
Good UX increases conversions and decreases bounce rate, by engaging users and making sure they can find what they need without effort.
We approach UX from a practical digital marketing context, focusing on the paths through your website that really matter.
Benefits of Good UX.
Websites that give users a good experience are more likely to be remembered and revisited, making UX important for increasing sales and raising brand awareness. In contrast, websites with bad UX are more likely to drive their users away towards competitors. Good UX practices also signal to Google that your website is worthwhile, increasing your SEO.
Our approach to UX.
We understand user experience from a technical, psychological, and design point of view. These three distinct disciplines help to deliver better user experiences, especially when combined with clear data analysis.
Once we’ve understood the needs and motivations of your target audiences through the development of personas, we’ll go on to assess how easy it is for them to use your website across devices and create an actionable plan.
We’ll back up our initial qualitative research by backing it up with data from Google Analytics and other quantitative tools to establish where your website’s main pain points are and where users drop off.
We’ll examine and advise on your website’s suitability and usability for people with disabilities, including optimising image alt tags, and assessing the design.
We’ll bring all our findings together into an actionable project plan, covering quick-wins, long-term strategy, and overall impact assessment. We’ll then work closely with your creative and technical teams through implementation.
We may also recommend some Conversion Rate Optimisation (CRO) to apply a more quantitative approach to improving specific blockages and issues on your site.