06 Feb Ecommerce Event: An Overview of the Evening
– 6 February 2017 –
Last Monday night we hosted our Ecommerce event, which is our second event to date, made possible thanks to a group of industry professionals providing informative and engaging talks. The aim of the evening was to provide insight on the importance of Ecommerce to those working in online retail.
Thank you to everyone who came to the Ecommerce event, and especially to those who shared their expert knowledge in the field. It gave us a lot to think about and resources from the event can be found here. But for now, this is our roundup:
Rebecca Wetten – Raconteur
Packed full of facts and statistics, Rebecca reinforced the importance of Ecommerce today, but more importantly the future. Highlighting the ever-growing usage of mobile of phones, the talk really emphasised how important it is for marketers to focus their attention on this area. We can’t wait to read the ‘Future of eCommerce’ report which Rebecca is overseeing, due to be published in The Times on February 21st.
Ben Tuck – upriseUP
One of our own, Ben has a great deal of technical experience and took us though the industry’s best practices when it comes to promoting your online shop. Ben provided lots of detail on using both AdWords and Merchant Centre to effectively get the most out of your search and shopping campaigns.
Michael Kashioulis – Smart Cookie Design
From one of only eight accredited Shopify Plus Expert agencies in the UK, Michael showed us the customer conversion journey and provided us with tips on how to improve conversion rates. Testing different elements on pages throughout this journey is vital, and even the smallest tweaks can have surprisingly dramatic effects on conversions.
Nathan Potts – Google
43% of new customers are more likely to make a purchase if they have seen the product on YouTube, and Nathan from Google illustrated how advertising on this channel can create brand desire, awareness and influence consideration within the buying cycles. With TrueView In-Stream and TrueView Discovery ads there are extensive targeting options and a staggering 76% of marketers plan to increase their use of YouTube.
Tom Everitt – Google
Our second speaker from Google, Tom, explained the many benefits of working with a Google Partner agency including access to in depth industry reports and the opportunity to try beta products which, as they encounter less competition, often produce more cost-effective results.
With positive feedback on our Ecommerce event from our attendees and guest speakers, the evening seems to have been a great success and we’re now looking forward to our next forthcoming events which is Digital Marketing For Charities