Over the last few years’ charities have been embracing the wave of digital change and reaping the rewards, reaching and engaging with well-defined audiences, as well as driving accountable actions and donations. From donation apps and crowdfunding, to peer fundraising and PPC, there are ever evolving opportunities.
However, for some non-profits, fears of high entry costs, a lack of internal expertise and uncertainty of where to get the best and quickest results have made them reticent to dip their toes into the water. However, with online donations rising an average of 17% in the UK in Autumn 2016 compared to a fall in donations overall by -2.7% in the same period*, the potential of digital marketing for charities shouldn’t be ignored.
At upriseUP we are a digital agency who are proud of our charity specialism and have worked with over 50 non-profit organisations of all shapes and sizes. We understand some of the challenges that some organisations experience when trying to improve their digital presence.
Our Digital Marketing for Charities evening set out to highlight some of the key digital areas that can make a huge difference (without an equally big financial investment). We were delighted to have Bertie Bosrédon speaking on Digital Transformation for charities, as well as industry speakers on Social Media, Digital Gaps in the sector, Google AdWords and more.
*Source Blackbaud index
What did we discuss?
- Bertie Bosrédon – Digital Strategist – Why digital literacy is important and the different stages of digital marketing development
- Matt Haworth – Reason Digital – the truth about charity social media and figuring out how to get it right
- Nathan Potts – Google – the effectiveness of paid search, display and remarketing campaigns for non-profits
- Nick Phillips – Community Impact Bucks – Resilience for charities including the ‘digital gap’ between charity and business
- John Onion – upriseUP – AdWords for charities, including best practice for Google Grants and optimising your account
About the Presenters
Bertie Bosrédon
Digital Strategist (not-for-profit-sector)Bertie has over 20 years’ experience in digital communications. He set up the British Heart Foundation first online team before joining Breast Cancer Care, where he implemented innovative online services tools and an influential social media strategy. Freelance consultant for nearly five years, Bertie has helped over 80 organisations of all sizes develop their online presence, transform their digital culture, and better engage with their audiences.
Matt Haworth
Reason DigitalMatt is one of the UK’s leading experts on doing good with digital. Through Reason Digital, the social enterprise, digital innovation agency he co-founded, Matt has delivered projects and training for organisations including Age UK, Alzheimer’s Research UK, the BBC, Virgin and many more. In 2016 Matt wrote The Digital Fundraising Book and he regularly features at national conferences.
Nathan Potts
Agency Development Manager, GoogleWith a background in digital re-marketing, Nathan has been helping to develop a portfolio of Google advertising agencies for nearly a year, and has a great enthusiasm for anything digital. Nathan loves Motorsport involving anything on two or four wheels – When he’s not working you’ll find him either racing, breaking or fixing his track car!
Nick Phillips
Chief Executive, Community Impact BucksNick comes with a strong back ground of commercial and charity management that includes running his own business, leading National Trust historic estates and most recently working with Ngage Solutions delivering Defra projects, overseeing the successful LEADER rural business support programmes in Bucks. Nick is a Chartered Surveyor and is interested in historic buildings and the Buckinghamshire countryside.
John Onion
Managing Director, upriseUPJohn is a specialist Digital Marketing Consultant with over fifteen years’ industry experience. John started his career in the commercial sector, working for major media planning and buying agencies on clients including BT, Intel, Barclays and Canon. Realising that traditional agencies struggled to respond to the constantly shifting digital landscape, he created upriseUP to focus on the growing needs of clients.
