Over the last few years’ charities have been embracing the wave of digital change and reaping the rewards, reaching and engaging with well-defined audiences, as well as driving accountable actions and donations. From donation apps and crowdfunding, to peer fundraising and PPC, there are ever evolving opportunities.
However, for some non-profits, fears of high entry costs, a lack of internal expertise and uncertainty of where to get the best and quickest results have made them reticent to dip their toes into the water. However, with online donations rising an average of 17% in the UK in Autumn 2016 compared to a fall in donations overall by -2.7% in the same period*, the potential of digital marketing for charities shouldn’t be ignored.
At upriseUP we are a digital agency who are proud of our charity specialism and have worked with over 50 non-profit organisations of all shapes and sizes. We understand some of the challenges that some organisations experience when trying to improve their digital presence.
Our Digital Marketing for Charities evening set out to highlight some of the key digital areas that can make a huge difference (without an equally big financial investment). We were delighted to have Bertie Bosrédon speaking on Digital Transformation for charities, as well as industry speakers on Social Media, Digital Gaps in the sector, Google AdWords and more.
*Source Blackbaud index