External Talks

Alongside our own events at upriseUP, we also provide talks and workshops at a number of external digital marketing talks, events and venues. We cover a wide range of topics from the world of digital marketing, from paid search and display to SEO and analyics, and cater to a variety of knowledge levels – from beginners to those who are more advanced. Below you can find details of upcoming events we will be attending:

Upcoming Events

Currently, we have no upcoming events planned. However, keep checking for details!

Past Events

Focus On Driving Traffic To Your Website – Using Online Advertising

28th February 2018 – 9am-12pm | £15

What will the talk cover?

• Pay per click (PPC) advertising and paid search marketing
• Shopping Ads
• Display ads (including banners and video ads across both social media and ad networks)
• Tracking results effectively – using Google Analytics (GA) and Google Tag Manager

Speakers: John Onion & Ben Tuck

Location: The Gateway, Gatehouse Road, Aylesbury, Buckinghamshire, HP19 8FF

If you are interested in joining us, or would like to know more, please visit Buckinghamshire Business First for more information and to book tickets.

Focus On Being Found Online – SEO Essentials

31st January 2018 – 9am-12pm | £15

What will the talk cover?

• How to track data effectively – setting up Google Analytics (GA) and Google Search Console (GSC)
• On Page SEO – how to optimise your page content and what to focus on
• Technical SEO – ensuring your site is technically up to scratch for SEO
• Backlink Building – what are backlinks and why are they so important?

Speakers: John Onion & Ed Coles

Location: The Clare Charity Centre, Saunderton Estate, Wycombe Road, Saunderton, Buckinghamshire, HP14 4BF

If you are interested in joining us, or would like to know more, please visit Buckinghamshire Business First for more information and to book tickets.

DSC Fundraising Fair 2017

29th November 2017 – 14:15 – 16:30pm | £35-£159

What will the talk cover?

Digital Fundraising: Planning your strategy and squeezing the most from each channel.

Discover how to harness the power of digital marketing to drive your fundraising goals. With so many digital routes at your fingertips including SEO, Search Advertising, Display Advertising and Social Media Advertising it can be daunting deciding where to invest time and money. Learn what really works best for charities. This session will cover:

• How to develop an effective digital fundraising strategy – from target setting to media selection.
• Getting the most from each channel.
• Establishing effective tracking to optimise for success!

Speakers: John Onion, Ben Tuck & Kapwom Dingis

Location: London

If you are interested in joining us, or would like to know more, please visit fundraisingfair.org.uk for more information and to book tickets.

Focus On Making Your Website Work For You

19th October 2017 – 9am-12pm | £15

What will the talk cover?

• Website design, content and functionality
• Attracting traffic to your site through – paid search, shopping ads, display ads, video, ads on social media
• Promoting your business via your website, increasing visitors using SEO techniques and social media
• Improving digital marketing through analytics
• Automating marketing & how to capture customer data via your website

Speakers: John Onion & Ed Coles

Location: Chartridge Lodge, Chartridge Lane, Chesham, Buckinghamshire, HP5 2TU

If you are interested in joining us, or would like to know more, please visit Buckinghamshire Business First for more information and to book tickets.

The Digital Journey: Making the most of Google AdWords

5th October 2017 – 2:45pm-4:25pm | £25-£80

What will the talk cover?

Did you know that registered charities and non-profits can access a Google Ad Grant of $10,000 a month to spend on Google advertising?  Using case studies, this highly practical session will show you how to make the most of this offer to help your online fundraising, awareness raising or campaigning.

Speakers: John Onion & Ed Coles

Location: The Gateway Conference Centre, Gatehouse Road, Aylesbury, HP19 8FF

If you are interested in joining us, or would like to know more, please visit Community Impact Bucks for more information and to book tickets.

About The Speakers

John is a specialist Digital Marketing Consultant with over fifteen years’ industry experience. John started his career in the commercial sector, working for major media planning and buying agencies on clients including BT, Intel, Barclays and Canon. Realising that traditional agencies struggled to respond to the constantly shifting digital landscape, he created upriseUP to focus on the growing needs of clients.

Ben has a wealth of digital marketing experience, with over 9 years in the industry. As well as specialising in Paid Search, Ben is very analytically minded and heads up our Shopping Team, and leads on Paid Search and Analytics at upriseUP.

Having graduated with a degree in Marketing and Consumer Behaviour from the University of Reading, Ed joined upriseUP and has since used his extensive SEO, PPC and Social Media knowledge to ensure the successful execution of a number of key campaigns. Brands Ed has worked with include ASOS, Ten Health & Fitness & RVS.