Video Library

Welcome to the upriseUP Video Library. Here you will be able to find learning resources from our Digital Marketing Series. Click on a topic below to get started.

The Basics of Paid Search & Why Your Business Should Be Using It

Transcript

Hello! I’m John, I work at digital marketing agency upriseUP and today I’m going to talk about my first love, paid search. Paid search really is the first place to start for clients looking to make a return as quickly as possible. It’s the quick win.

 

What is paid search?

Paid search, also known as AdWords or sponsored ads, are the ads that appear at the top of Google when you’re doing a search. They used to be quite small but now they’re taking up most of that search screen.

 

Why is it so special?

Whereas traditional channels break out the user’s media experience, paid search ads actually enhance it. They’re providing the information the audience is actually looking for; therefore, it is advertising to people looking for your goods and services at the exact time they are looking for your goods and services, and nothing else really beats that in digital marketing.

 

Is paid search just for big companies?

Paid search is completely scalable to your needs. In fact, the smaller the amount of activity that you do, the less you’ll have to pay per click.

 

How quickly does it work?

Paid search is immediate. Unlike the organic traffic further down the search screen, with paid search you can be at the top of Google on the click of a button.

 

What’s stopping you?

Often clients have concerns about paid search because they’ve given it a go and couldn’t make it work, and to be fair, Google do make it sound easier than it really is. It takes expertise to run effective AdWords campaigns. When we take over accounts we commonly make an immediate impact, as often great chunks of budget are being wasted ineffectively.

 

If you would like to have a conversation about your paid search strategy, we like nothing more than talking to a new client about what is possible, so please get in touch.

SEO

How to Rank Highly in Google: A Beginner's Guide to SEO

Transcript

Hi, I’m Kapwom from upriseUP digital marketing agency. In this video I will be discussing what search engine optimisation, or SEO, is and how you can use it to drive more traffic to your website.

 

What is search engine optimisation?

A simple definition of SEO that I really like is – SEO is the process of getting seen on the search engine results pages. Typically, the better optimised your website, the more visitors and clicks you will receive from the search engines. There are 3 key areas that we like to optimise for website when trying to improve its SEO performance.

 

1. Technical aspects of your website (Technical SEO)

Technical SEO refers to all of the coding and technical aspects of optimising your website. An example of technical SEO is the compression of your images to improve the page load speed on your website. We definitely recommend dealing with all the technical issues on your website before you start optimising other aspects.

 

2. Website content (On Page SEO)

Once we’re happy that there are no technical issues getting in the way of the SEO performance of your website, the next step is optimising your on-page SEO, or your on-page content. The key thing to remember in this area is that you want to optimise your website so that it is engaging for the end user. All of the old tricks such as using x amount of keywords on a page and trying to manipulate Google no longer work like they used to. if you provide fresh, unique and varied content like videos, blogs and infographics, you will find that your user base is engaged and therefore your website organic performance will improve.

 

3. Social media and link building (Off Page SEO)

The final area of SEO, and definitely not the least, is off-page SEO. This generally refers to social media strategy and backlink building. With user engagement becoming such an important part of SEO strategy, social media provides a great opportunity to interact and engage with your users, therefore benefitting your SEO. Backlinks are basically links from one website or another website to your website. They offer an opportunity to Google to identify really popular websites and authoritative content, which is rewarded with improved organic performance.

 

Thank you for watching, and remember to look out for more of our videos in the digital marketing series.

3 Local SEO Tips to Help You Rank Highly in Google

Transcript

Hi, I’m Ed from upriseUP, a digital marketing agency. Today I’m going to be looking at 3 top tips to help really improve your organic search listings.

 

What are local organic search listings?

When you do a Google search, or a search on any other search engine for that matter, the organic listings are the results you see listed on the webpage. So, the main goal of SEO, or search engine optimisation, is to get to the very top of the page, as this is where users are much more likely to click. There are many different factors that can affect your search ranking and Google is constantly updating, changing and tweaking the way in which it ranks you. Having said this, there are many core factors that stay at the base, which you should always be optimising for and that will always be included when you’re ranking.

 

Tip One – Name, address and phone number (NAP)

One of the key things is to ensure that your name, address and phone number are consistent across all of the internet. This is simply because if Google has lots of different sources of information, and they are conflicting, Google doesn’t know which one is correct. And as a result, if it doesn’t know which one is correct, it’s not going to rank you as highly.

 

Tip Two – Google my business page and local directories

Another important factor to consider when optimising for local SEO is setting up a Google My Business page. Google My Business is Google’s own directory listing service, and here you can enter all of your company details. This is great as you can later verify your details and can be used across all of Google’s platforms, including Google maps. This is particularly useful as it shows Google that you are who you say you are.

 

Alongside Google, it’s really important to get signed up for other local directory listings. We always recommend signing up for the big ones, such as Yelp, Bing, Thompson Local and many others. By having lots of relevant industry directory listings, you then further prove to Google that you are relevant in your industry.

 

Tip Three – Create local content

My final tip for optimising for local SEO and to generally improve user experience, is to provide and create local based content that the user will find useful. Whether this is directions, information about your services, where you are, or even just service pages for each different location you have, by creating content that is relevant to the user and that the user will find useful, Google will reward you and they’ll show an increase in your rankings.

 

So there you have it, my top 3 tips on optimising for local SEO. These are only a few factors that can influence it, but it’s definitely worth checking out a few more. If you’ve got any questions, or want to know any more, please don’t hesitate to contact us. Also, keep an eye out for more talks in our digital marketing series. Thank you.

Ad Grants

How to Get Free Google Advertising for Nonprofits using Google's AdWord Grant

Transcript

Hi, I’m Susan from digital marketing agency upriseUP, and in this video, I’m going to talk to you about Google Ad Grants: what one is, how to get one, and why they’re so important.

 

What is a Google Ad Grant?

Google currently give charities up to 40,000 dollars a month to spend on search engine advertising on Google –  that’s essentially free money to send people to your website. charities that are new to this scheme can spend up to 10,000 dollars a month, which is 330 dollars a day.

 

So, when you go into Google and you type in your search, you’re met with a page of listings. If you look closely, you’ll see that the top 3 are ads, and that’s what we’re talking about when we say search engine advertising on Google.

 

How do you get one?

To sign up for a Google Grant, you need to: be a registered charity, sign up to tt-exchange. Now, you may already be registered with tt-exchange because they provide discounted software for charities. Sign up to Google for Nonprofits, create your Google AdWords account, and sign up for your Google Ad Grant. Now, it sounds like a lot of steps, but it should be relatively painless.

 

How quickly can you get a Google Ad Grant?

Google reserve the right to turn down charities for any reason, but in our experience, this is really rare. They say it takes 30 days from when you’ve applied for your Google grant to hear back. But again, this can be much quicker. In fact, it’s feasible that the whole process can take 2 weeks from start to finish.

 

Why are they important?

Firstly, they’re effective – there is nothing more effective than being in front of a person at the exact time they’re searching for your product or service. Imagine someone looking to volunteer for a charity and your ad is one of the first to appear – what a fantastic opportunity to engage that person with a well written ad so they click through to your website to find out more about your charity. With highly targeted ads, you could ensure that all your traffic is really relevant, and that 330 dollars a day can equate to over 350 web visits a day.

 

They are quick and easy to set up

Once you have your Google Ad Grant, you’re ready to go. You just need to add your ad copy you’re your keywords, and you can get started straight away.

 

They don’t cost you a penny

They’re free! This is free money to send people to your website, free advertising for your charity, and it doesn’t get better than that.

 

What’s the catch?

There really isn’t one! Google Ad Grants do have some restrictions, but they’re a fantastic place to start, and a no brainer because this is free money to send people to your website.

 

We love Google Ad Grants. They’re a fantastic resource and we know how to get the best out of them.

 

If you’d like more information or help with your application, please do get in contact. Thank you for watching, and look out for the next video in our digital marketing series.

Analytics

4 Tips for Boosting Website Traffic Using Google Analytics

Transcript

Hi, I’m Ben, account director here at digital marketing agency upriseUP, and me and my team are all about data. So today I’m going to talk to you about how to use Google Analytics to improve your website’s revenue.

 

What is Google Analytics?

Google Analytics is a free website reporting tool that allows you to track users as they navigate around your website. By firing a little snippet of code, called a tag, it allows you to track interactions on your website that you can then use in order to inform your digital marketing strategy.

 

Tip One – Start with an audit

Always start with an audit. An analytics audit should assess the account settings against best practice and analyse the data within the account to ensure that the marketer has the best data at hand.

 

Tip Two – Use Google Tag Manager

We recommend that you use Google Tag Manager to fire your Google Analytics tags, as well as your other adverting platforms, as it allows you to make changes and optimise your tags within the interface and not incur pricey developer costs.

 

Tip Three – Track conversions

Google Analytics conversion tracking allows you to measure those interactions that you want the users to do onsite, whether that is make a purchase or make a phone call. By tracking your conversions within Google Analytics, you’re able to report on the effectiveness of your individual advertising channels, which will help drive your digital marketing strategy.

 

Tip Four – Monitor

Reporting, reporting, reporting. By analysing the data within your Google Analytics account on a fortnightly, monthly and, at a larger scale, quarterly basis, it allows you to track any anomalies or trends within your data and. most importantly. it can help drive your digital marketing strategy as you optimise towards those channels which are providing conversions.

 

So those are my 4 top tips to optimise your Google Analytics accounts. For more information, please do get in touch or check out the rest of our digital marketing video blogs.

Shopping Ads

3 Tips to Setting Up An Effective Google Shopping Campaign

Transcript

Hi, I’m Ben, account director here at digital marketing agency upriseUP, and today I’m going to talk to you about one of my favourite Google AdWords features, which is Google shopping.

 

What is Google Shopping?

Google shopping is Google’s response to the dominance of the likes of Amazon and eBay on the online retail sector, and it allows the user to compare prices within the results page.

 

Google Shopping promotes products across the top of the results page, showing the image, the price and the product name against comparative products, and this can really help boost awareness for the clients and also help boost revenue.

 

Tip One – Be competitive on price

Google Shopping will show your competitors prices alongside yours, so it’s very important to be competitive with pricing. If you’re more expensive than the competition, you’re less likely to get any revenue out of Google Shopping. However, if you are cheaper than the competition, it’s a great place to showcase your value.

 

Tip Two – Know your profit margin

It’s unlikely that you’ll have the budget in order to promote all the products that you sell online, so it’s important to promote the right products. By promoting those products with the highest profit margin, it’ll greatly increase your bottom line.

 

Tip Three – Automate your merchant feed

In order to promote your products on Google Shopping, you have to manually upload your product information to a Google merchant centre, which can be quite time-consuming. That information contains your product title, URL and price. Major e-commerce platforms, such a Magento, Bigcommerce and Shopify, allow you to automate this process and save a lot of time.

 

Using Google Shopping campaigns, our clients have been able to achieve over 5 times return on investment.

 

For more information on Google Shopping campaigns, please do get in touch.

Display

A Simple Guide to Digital Display Advertising

Transcript

Hi, I’m Susan from digital marketing agency upriseUP, and in this video, I’m going to give you a guide to digital display advertising.

 

What is display advertising?

Display ads are the ads that you see when you’re surfing the web, the ad boxes that appear at the top of a website, to the sides, or even video.

 

They’re incredibly interesting because they can be really well targeted to the exact kind of people that you’re trying to reach, be that through their online behaviours or interests. Also, due to their visual nature, they can be very creative.

 

When to use a display campaign

Display advertising can compliment, or be an alternative to, search engine marketing, and that’s where you’re trying to get your website listed in the search engine results. If people aren’t already searching for your product or service, you need to create that interest and create brand awareness, and that can be where display comes in.

 

Where to show your ads

By buying ads on Google, we can reach nearly everyone on the internet, but you can also consider YouTube. Run a cost-effective video ad on YouTube where you only pay when someone watches 30 seconds or more of your video ad.

 

Facebook also has fantastic amounts of information about its users and offers complex targeting options, and this is another place where you can see great results.

 

How to target your ads

One of the most exciting things about display advertising is the array of targeting options at your fingertips. You can target people based on their age, their gender, where they live, what they’re interested in, and even what they’re considering buying.

 

But in our opinion, the most effective form of targeting is remarketing, which is targeting people that have already been to your website. How many times have you been chased around the internet by ads from websites you’ve recently visited? That’s remarketing, and it can be incredibly powerful.

You can target people who have put something in their shopping basket but not made a purchase, remind them about you, send them a special offer. You can also target people who have made a purchase, upsell a related item, or get brand awareness for a new item.

There’s so much you can do, and this is really where we suggest you start with your display.

 

How much do they cost?

They can cost as little or as much as your budget allows. Display advertising doesn’t have to incur huge creative costs and you can easily create effective ads using Google and Facebook templates.

 

We love display advertising and creating effective campaigns for our clients, and we’d love you to get in touch. Thank you for watching this video, and look out for the next in our digital marketing series.