A letter and offer of support from John, MD of upriseUP, during the Covid-19 outbreak

– 14th April 2020 –

John Onion

 

Dear Friends,

 

I hope everyone reading this is safe, and also your family, friends, colleagues and the organisations you work at. This is a message to let you know where upriseUP is at and possibly how we could help if you need it.

 

The ‘business has changed a bit, but we are still able to deliver’ message

It is business as (almost) usual for us. We had plans to increase flexible and home working already. Not this quickly, not on this scale, but we have the technology in place and we’re rolling with it. We’re also loving the increased video conferencing with pets, partners and children often making a cameo!

 

upriseUP are good

Financially speaking, we are OK. The company is stable and has an emergency float kept aside. We are also extremely fortunate as many of the organisations that we work with still have a big role during this time. This includes several charity and health-based organisations who have had to increase some of their marketing, communications and fundraising activities to support their efforts in dealing with the crisis.

 

Many clients are also on a stable footing and are using marketing to support the short-term changes they are making to their business model, or they are taking the long-term view and are strengthening their brand for when the recovery comes. (Marketing strategies during these odd times can be found on my recent blog).

 

Some clients are scaling back activity, and from our perspective we can accommodate that, and provide some extra support.

 

We’ve got your back

We are grateful that upriseUP is still able to operate and work with clients right now. This is enabling us to keep the lights on and ensure our staff are still fully employed, which is brilliant as we’ve built an amazing team. If you are one of our clients experiencing income and cash flow issues and need to ‘hibernate’ or some other help right now, we’ve got your back.

 

Let us know what you need: Reduce services during this time? Put campaigns on complete hold (outside of contractual commitments)? If you need digital marketing to get through this (and be in a strong position on the other side), but now have cash-flow issues, tell us how we can help.

 

We can look at reviewing terms, maybe we need to give you a bit extra to get you over this hump. As I say, we are in a fortunate position and as such can support you during this time.

 

We’d very much like to too; let us know what you need.

 

Thanks for taking the time to read this. Stay safe.

 

john

John

 



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