02 Dec Micro Moments & Other upriseUP Events
– 2 December 2016 –
Micro Moments with Google
Last week we hosted the first of many (hopefully!) digital marketing talks. The evening was created to start developing a community of people involved in Digital Marketing where we can share useful findings, thoughts and content.
Delegates from 30 companies attended across a variety of sectors. The night provided a great opportunity for learning and networking, with a more than healthy supply of food and drink to keep everyone going.
To ensure that everyone could get the most out of the evening, there were a number of topics up for discussion; a very brief introduction to SEO, Paid Search and Analytics. We were also fortunate enough to host two fantastic guest speakers; Phil Nairn, Agency Development Manager at Google, and Anthony O’Sullivan, Managing Director at Web-Clubs. With the help of Phil and Anthony we were also treated to a look into the world of email marketing strategy and the future of internet marketing with ‘Micro Moments’.
Micro Moments are defined as A ‘Mobile moment that requires only a glance to identify and delivers quick information that you can either consume, or act on immediately’. People unlock and check their phones over 150x a day, and by utilising these ‘micro moments’ marketers have an immense opportunity to make an impression and create impact.
The talks also highlighted the importance of mobile, both in terms of the current market and where consumers will be heading in the not too distant future.
If you’re interested in Micro Moments and would like to know more, you can find more details and information here. We will also be detailing our thoughts and reaction to Micro Moments in a more detailed blog next week.
Feedback from the night was very positive and has given us a lot to draw from for future events. We hope to use these events as a platform and as an opportunity to connect with other businesses, and between us grow our collective understanding of digital marketing.
We have several ideas for future talks and discussions – So much so that our next event ‘Ecommerce’ is already planned for January 30th 2017. But if there are any topics you think we should discuss, please let us know!
For more in depth discussion about the talks and more general conversation on digital marketing, join our upriseUP Digital Marketing Talks LinkedIn group.
We hope to see you soon!