Parkinson’s UK Case Study

  CLIENT: PARKINSON’S UK

  MEDIA: GOOGLE AD GRANT

  DATE: 23/03/2017

Parkinson's UK Case Study logo Cloud
THE CLIENT

Parkinson’s UK is a research and support charity and the United Kingdom’s largest charity funder for Parkinson’s. Through fundraising, increasing awareness and providing support their mission is to improve the lives of and ultimately find a cure for Parkinson’s suffers across the country.

359%

increase in clicks

7.07%

CTR jump (up from 2.24%)

2.0

avg. position (up from 4.6)

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THE PROBLEM

Parkinson’s UK were eager to increase brand awareness after finding that they were under utilising their Google Ad Grants monthly spend. This meant their message was failing to reach a wider audience. Parkinson’s UK charged us with the mission of increasing relevant traffic to their website and ultimately increasing awareness of their cause.

THE SOLUTION

After upriseUP took charge of the account we immediately noticed that there were only three campaigns running on the website. We saw the opportunity to increase the number of campaigns and crucially tailor each one to target a unique set of highly relevant keywords. We coupled this with A/B testing, a process that enabled us to test the effectiveness of multiple adverts at the same time and see which were generating the highest conversions to maximise standout and advert performance.

 

Parkinson’s UK began to see an immediate and significant impact on their results. These included a 359% increase in clicks, a massive jump from 5,469 to 25,124 in just one quarter. What’s more, the click-through rate (CTR) also increased significantly, from 2.24% to 7.07% over the same period.

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RESULTS IN DETAIL

Parkinson’s UK dramatic traffic increase from before and after we took over the account over 1 quarter.

359% increase in clicks and jump in CTR from 2.24% to 7.07%

COST VS CLICKS DAILY

Parkinson's UK Clicks Vs Cost Daily Graph

COST VS CLICKS MONTHLY

Parkinson's UK Clicks Vs Cost Monthly Graph
TESTIMONIAL
Parkinson's UK testimonial - “upriseUP are fantastic to work with, providing invaluable insight and recommendations for the management of our grant account. The team are responsive and are always happy to give advice and support, which has led to us seeing a great boost in traffic and conversion on our site from PPC.” – Parkinson’s UK
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