CLIENT: SUE RYDER
MEDIA: PAID SEARCH & SHOPPING ADS
Sue Ryder is a charity which supports people with complex needs and life-threatening illnesses across the UK and Internationally.
Sue Ryder have an online shop which sells a wide range of products, mostly indoor and outdoor furniture, but also other items from Dolls Houses to Kitchenware.
increase in monthly ROAS
(Return on Ad Spend)
increase in monthly revenue
increase in YOY ROAS
vs. prev. agency
vs. prev. agency
2017 vs. 2016
Sue Ryder were already running paid search activity for their online shop with another agency. After being impressed with the results delivered for other departments, Sue Ryder approached us to increase the revenue from the shop’s paid search activity.
Following an immediate impact, expectations from Sue Ryder continued to grow. We were only too happy to step up…
upriseUP started by introducing Shopping Ad campaigns (previously called Product Listing Ads) to the account. Once we had collected enough data we introduced a priority system for each product’s associated search terms. Through considered analysis of search terms’ propensity to convert, and sophisticated bid management across multiple variables, we were able to make significant gains!
In Q1 2017, we helped Sue Ryder implement an automated shopping feed, direct from their online store. This allowed us to promote all products immediately, meaning we could focus on the strategy and bid management.
Return On Ad Spend has improved significantly since we started activity. From 3.72 in November 2015 to 20.83 in December 2017. As expected, revenue shows significant growth over the same time period. From £4,690.66 in November 2015 to £39,196.01 in December 2017 (peaking at £42,673.38 in November 2017).
Combining revenue with ROAS shows a clear improvement in performance. Even during the ultra-competitive months of October and November, revenue still increased, with little impact on ROAS.