WCRF UK SEO Case Study
CLIENT: WCRF UK
MEDIA: SEO
DATE: 13/11/2018
World Cancer Research Fund UK (WCRF UK) is a charity that champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight, and physical activity.
increase in organic traffic
increase in new users
increase in donations
WCRF UK were keen to increase donations, website interaction and performance of priority keywords. They came to us with the mission of increasing relevant traffic to their website and, ultimately, increasing awareness of their cause.
upriseUP conducted a full technical audit of the site, immediately finding a number of ‘quick wins’. These included implementing page speed recommendations, optimising meta content, resolving duplicate page titles, duplicate meta descriptions and missing meta descriptions.
Further to ongoing technical checks, a number of larger issues were also found in the audit, which made up the basis of the ongoing SEO strategy. Work to fix these issues included optimising or creating new meta content across the site and improvements to WCRF UK’s backlink profile.
After implementing the ‘quick wins’, starting in April 2017, we saw a significant impact on their monthly organic traffic. Compared to 2016, organic traffic in May increased by 120.94%.
ORGANIC SESSIONS (MONTHLY)
WCRF UK’s dramatic organic traffic increase from before and after we began website optimisations. (April 2016 – October 2018). By September 2018 monthly organic traffic had increased by 196.78% year-on-year.
CONVERSIONS (MONTHLY)
WCRF UK’s continual increase in organic conversions from before and after we began website optimisations (April 2016 – October 2018). Within onversions we saw a 76.26% increase in donations (Feb-Sep 18 vs Feb-Sep 17).
NEW USERS (MONTHLY)
In addition, we saw a 207.47% increase in new users (Sep 18 vs. Sep 17).
