A Leading Digital Marketing Agency for Charities

upriseUP are a leading digital marketing agency specialising in the charity sector.

 

We are experts in delivering a range of not for profit campaigns, focusing on outcomes including: Donor acquisition, events, information and awareness (brand and issue) and much more.

 

We also work with Charity Comms (a group of more than 70 charities) to help them pool their digital data to compare metrics, facts and figures of their own digital activities, with peer charities in the UK. A powerful tool and particularly useful for charities when trying to gain support for projects and initiatives.

 

Our experience working with over a hundred charities enables us to advise at a strategic level as well as having strong implementational skills across a significant number of marketing channels.

 

The icons below will take you down to the section of this page which details each specific service:

A Leading Digital Marketing Agency for Charities

 

upriseUP are a leading digital marketing agency specialising in the charity sector.

 

We are experts in delivering a range of not for profit campaigns, focusing on outcomes including: Donor acquisition, events, information and awareness (brand and issue) and much more.

 

Our experience working with over a hundred charities enables us to advise at a strategic level as well as having strong implementational skill across a significant number of marketing channels.

Strategic Consultancy

Digital Consultancy Icon

Analytics Consultancy

Analytics Icon

SEO

SEO Icon

Google Ad Grants

Ad Grants Icon

Paid Search

Paid Search Icon

Shopping Ads

Shopping Ads Icon

Display

Display Icon
Digital Consultancy Icon

Strategic Consultancy

 

We usually start with a situation analysis, including the nature of your work, the purpose of your organisation, your audiences, your beneficiaries.

 

We can help you uncover your strengths, weaknesses opportunities and threats. From there we’ll work on goal setting; getting to know what you need to achieve as an organisation. We’ll be able to help set realistic targets as well as helping to plot a course of action to achieve those targets.

 

We are also able to help with clearly mapping your audiences, including developing clear persona profiles. From here we can advise on the most effective channels for delivering your target audience to your site.

 

And we go a step further, examining the usability (UX) of your site as well as conversion rate optimisation (CRO), user journeys, content (and content gap analysis), problem pages (where audiences tend to leave) and much more.

 

Lastly, we are able to run a needs analysis on your team and provide training to empower you to drive improvements to your digital marketing.

Digital Consultancy Icon

Strategic Consultancy

 

We usually start with a situation analysis, including the nature of your work, the purpose of your organisation, your audiences, your beneficiaries.

 

We can help you uncover your strengths, weaknesses opportunities and threats. From there we’ll work on goal setting; getting to know what you need to achieve as an organisation. We’ll be able to help set realistic targets as well as helping to plot a course of action to achieve those targets.

 

We are also able to help with clearly mapping your audiences, including developing clear persona profiles. From here we can advise on the most effective channels for delivering your target audience to your site.

 

And we go a step further, examining the usability (UX) of your site as well as conversion rate optimisation (CRO), user journeys, content (and content gap analysis), problem pages (where audiences tend to leave) and much more.

 

Lastly, we are able to run a needs analysis on your team and provide training to empower you to drive improvements to your digital marketing.

“upriseUP has transformed our capacity for digital marketing. Always friendly, helpful and expert, the team has been a huge factor in the rapid growth of visitors to our website, helping us to understand our audiences better and achieve a great return on investment.”

Carers UK

Analytics Consultancy

 

Digital marketing can only perform at its best when the data being recorded on your website is tracking accurately.  Analytics is always our starting point, and we have a great deal of expertise setting up and troubleshooting website tracking through Google Analytics and Tag Manager.

 

This allows us to identify the audiences coming to the site (in detail), what channels are bringing them to the site, what they are doing on the site, which ones are coming back and who is converting.

 

Our experience in reviewing this data across hundreds of charities is then invaluable at enabling us to make recommendations that will benefit your digital marketing performance.

Analytics Icon
Analytics Icon

Analytics Consultancy

 

Digital marketing can only perform at its best when the data being recorded on your website is tracking accurately.  Analytics is always our starting point, and we have a great deal of expertise setting up and troubleshooting website tracking through Google Analytics and Tag Manager.

 

This allows us to identify the audiences coming to the site (in detail), what channels are bringing them to the site, what they are doing on the site, which ones are coming back and who is converting.

 

Our experience in reviewing this data across hundreds of charities is then invaluable at enabling us to make recommendations that will benefit your digital marketing performance.

SEO Icon

Search Engine Optimisation (SEO)

 

Search traffic is extremely powerful in delivering closely aligned audiences (who are interested in what you do) to your site. Organic traffic is free and improvements are incremental, meaning that clients tend to see continuously improving results – at no additional cost.

 

In addition to being able to set the most effective strategy depending on your charity’s needs (for example, targeting donors or beneficiaries, targeting local or international), we are also experts in the three main areas of SEO:

 

 

There are a few nuances to the technical requirements of a charity website compared with a corporation. Where our skills and experience really kick in, is in supporting organisations to develop the content that is going to attract charity specific audiences and helping them to develop powerful links from relevant online media sources.

 

We have also supported a number of website migrations in the charity sector, which is traditionally a tentative time when organic search traffic can be lost.

SEO Icon

Search Engine Optimisation (SEO)

 

Search traffic is extremely powerful in delivering closely aligned audiences (who are interested in what you do) to your site. Organic traffic is free and improvements are incremental, meaning that clients tend to see continuously improving results – at no additional cost.

 

In addition to being able to set the most effective strategy depending on your charity’s needs (for example, targeting donors or beneficiaries, targeting local or international), we are also experts in the three main areas of SEO:

 

There are a few nuances to the technical requirements of a charity website compared with a corporation. Where our skills and experience really kick in, is in supporting organisations to develop the content that is going to attract charity specific audiences and helping them to develop powerful links from relevant online media sources.

 

We have also supported a number of website migrations in the charity sector, which is traditionally a tentative time when organic search traffic can be lost.

“upriseUP came highly recommended and I only have good things to say about our working relationship so far. We’ve seen significant improvements in organic traffic and keyword ranking in the last year, a lot of which could be attributed to their evidence-based recommendations. I’d highly recommend working with them!”

Diabetes UK

Google Ad Grants

 

Google Ad Grants can make a massive difference to charities, often it has increased the traffic coming to our client’s website by over 100%.

 

We pride ourselves on being a leading agency when it comes to developing these accounts. In 2018, we became one of only a few UK-based agencies to be a Google Ad Grant Certified Professional agency due to our expertise on these unique accounts. This means that we get direct access to the Google Ad Grant Team in California, so we can resolve any issues directly and quickly.

Ad Grants Icon
Ad Grants Icon

Google Ad Grants

Google Ad Grants can make a massive difference to charities, often it has increased the traffic coming to our client’s website by over 100%.

 

We pride ourselves on being a leading agency when it comes to developing these accounts.

 

In 2018, we became one of only a few UK-based agencies to be a Google Ad Grant Certified Professional agency due to our expertise on these unique accounts. This means that we get direct access to the Google Ad Grant Team in California, so we can resolve any issues directly and quickly.

“An exceptionally skilled, helpful and efficient team. We couldn’t have put our AdWords account into the hands of a better agency. We look forward to working together again at the next opportunity. We would recommend them to any organisation looking to improve their digital activity. A very nice and personable group of people to boot.”

Dementia UK

Paid Search Icon

Paid Search (Bing and Google Ads) Management

 

Nothing beats targeting the audience who are searching for a charity such as yours. Paid ads can provide this immediately.

 

With our considerable experience across the sector and conversion focused approach, paid search is one of the areas where we can make the most immediate impact, especially when search queries are too competitive to feature effectively on the Google Ad Grants.

 

We work closely with clients to ensure that our keywords and ad text are focussed and effective. We have developed a number of techniques and scripts that make a considerable difference to the bottom-line results we can achieve.

 

We are constantly looking for the incremental gains which together amounts to something quite powerful. We have yet to take over an account where we haven’t been able to make significant improvement.

Paid Search Icon

Paid Search (Bing and Google Ads) Management

 

Nothing beats targeting the audience who are searching for a charity such as yours. Paid ads can provide this immediately.

 

With our considerable experience across the sector and conversion focused approach, paid search is one of the areas where we can make the most immediate impact, especially when search queries are too competitive to feature effectively on the Google Ad Grants.

 

We work closely with clients to ensure that our keywords and ad text are focussed and effective. We have developed a number of techniques and scripts that make a considerable difference to the bottom-line results we can achieve.

 

We are constantly looking for the incremental gains which together amounts to something quite powerful. We have yet to take over an account where we haven’t been able to make significant improvement.

“We have been working with upriseUP for over a year now and we’ve seen our income through Google Ads increasingly go up. Their staff are very knowledgeable and a pleasure to work with, they always take the time to explain the technical stuff in an easy way, always happy to help and give advice. I would highly recommend them.”

Directory of Social Change

Shopping Ads

 

Shopping ads can be extremely effective, particularly if you have a strong brand, a (comparatively) great looking product and are price competitive.

 

We have a highly effective process of optimising these powerful ads for the right search queries, carefully managing bids according to search intent.

 

With far greater standout on the search page and also comparatively low competition, Shopping ads still have enormous potential.

 

In some instances, shopping ads are accounting for 90% of our clients search budget.

Shopping Ads Icon
Shopping Ads Icon

Shopping Ads

 

Shopping ads can be extremely effective, particularly if you have a strong brand, a (comparatively) great looking product and are price competitive.

 

We have a highly effective process of optimising these powerful ads for the right search queries, carefully managing bids according to search intent.

 

With far greater standout on the search page and also comparatively low competition, Shopping ads still have enormous potential.

 

In some instances, shopping ads are accounting for 90% of our clients search budget.

“We have been using upriseUP for four years and have been very pleased with the results. We gave them the challenge of increasing traffic to our website and enhancing our conversion rate without raising our level of investment, a tricky challenge; but by working closely with the team on strategy and product selection around our Google Shopping Ads, we’ve seen our ROAS increase significantly. We plan to keep investing in Paid Search, the business benefits are clearly established through working with upriseUP.”

Sue Ryder

Display Icon

Display Advertising

 

The Google Display Network, social media ads (including Facebook), video and programmatic all have their place in the digital marketing mix and can be highly effective, particularly with driving awareness from targeted audiences.

 

Strategies such as remarketing, contextual and demographic targeting, look-a-like audiences and moving quickly on new formats can make display advertising especially effective.

 

Our usual data led approach combined with eagerly testing and then adapting our strategies to new technologies, helps us deliver campaigns that demonstrate a high return.

 

Display ads, and in particular programmatic and Facebooks ads, were the main focus of the successful Crisis at Christmas campaign where we increased revenue (after costs) by 138%.

 

At time of writing, (28th May 2019), we are shortlisted for ‘Individual Giving Campaign of the Year’ at the National Fundraising Awards 2019.

Display Icon

Display Advertising

 

The Google Display Network, social media ads (including Facebook), video and programmatic all have their place in the digital marketing mix and can be highly effective, particularly with driving awareness from targeted audiences.

 

Strategies such as remarketing, contextual and demographic targeting, look-a-like audiences and moving quickly on new formats can make display advertising especially effective.

 

Our usual data led approach combined with eagerly testing and then adapting our strategies to new technologies, helps us deliver campaigns that demonstrate a high return.

 

Display ads, and in particular programmatic and Facebooks ads, were the main focus of the successful Crisis at Christmas campaign where we increased revenue (after costs) by 138%.

 

At time of writing, (28th May 2019), we are shortlisted for ‘Individual Giving Campaign of the Year’ at the National Fundraising Awards 2019.

“The team at upriseUP have worked with us on multiple different digital campaigns, helping us to evolve our digital marketing performance and capabilities. A highlight has been the contribution to a record Christmas fundraising campaign through display and social where Crisis attained it’s highest ever amount of online donations. It’s always a pleasure to work with upriseUP who do their upmost to provide a professional, proactive, diligent service.”

Crisis

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