Get found online
Drive users to your site.
Your efforts in digital media will directly affect the number of visitors that your website receives. This can make a substantial impact on your organisation’s success.
Reaching your audience is an ongoing project that requires solid, actionable data, technological website optimisation, and content that provides real value.
Together, we’ll use data to research, target, and execute a campaign to get your organisation found online more often. We’ll test different methods to continually optimise your strategy and maximise your exposure to the right audiences.
As the primary source of website traffic, it’s important that your website is optimised to be found organically on relevant search engine results pages (SERPs). SEO involves a range of activities, often starting with keyword research and strategy development, then technical SEO, content creation, content optimisation and digital PR.
SEO is an ongoing process throughout the life of a website. We’ll work with you to ensure you have an organic strategy that is guided by data.
Before you are able to target your audience and get found online, it’s important to know who your audience is. For your potential audience to find your website online, the content needs to be written with them in mind.
Our user persona development begins with an in-depth workshop to get to know your organisation and its audience, followed up with industry research.
Then together we can create actionable personas, which help to guide your website’s content and growth going forwards.
A paid search campaign targets people who are looking for you (or the services you provide) at the exact time they are interested in you. Paid search ads help you to dominate the search engine results pages (SERPs) for relevant queries, making this an integral part of getting found online.
Paid search is particularly impactful when combined with a solid SEO strategy, as it gives you the widest exposure across the SERPs. As paid search results appear above organic results in the SERPs, a targeted paid search campaign means we are able to capture the maximum amount of traffic.