Raise awareness
Your audienceneeds to hear you.
Raising awareness is going to be key to success.
Digital can target your campaigns to the right people in an impactful way. It. Can. Make. An. Impression.
And it gets results.
Awareness campaigns don’t have to have a specific call to action, but they can be accountable. Engagement against specific audiences can be measured, views and clicks identified and data insights drawn from building attribution models that do link your awareness activity with your bottom line.
Together, we’ll create data-led digital media campaigns that grab the standard, and run. We increase the impact through creative and technical innovation. We’ll test different platforms, creatives and messaging against your various audiences. All in real time, so that we build on what works. Relentlessly pursuing continuous improvement.
Programmatic & Display Advertising.
Display ads make all the difference for organisations looking to increase awareness quickly and within budget. Display advertising is particularly effective at familiarising your intended audience with your brand, before moving to conversion-driving activities. By combining demographic, contextual and behavioural targeting, we can ensure that you reach the audience that is most important to your organisation.
The use of Programmatic marketplaces has significantly reduced the price on display inventory. For awareness-raising campaigns of significant scale, we use Programmatic to push display even further, returning faster and more efficient results.
Social.
Advertising on social media is a highly-targeted and personal way to reach the people you want, especially for emotive campaigns.
The power of social media advertising comes from the ability to differentiate between specific audiences by demographic, interests, profession, or even behaviour patterns. This razor-sharp targeting is possible due to the vast amount of data social media platforms store on their users.
To raise awareness on social media, we’ll create a campaign implementation and testing process that ensures you are targeting the right audiences with proven messaging.
Remarketing.
One particularly strong strategy to raise awareness of your organisation or campaign is to target users who have already visited your website. We use remarketing to raise awareness by ensuring your ads appear only in relevant content to a specific audience that already knows your brand. By supporting paid search and display advertising with remarketing, we ensure that you are able to get the maximum benefit from your campaign.
Search.
Search engine marketing targets people who are looking for you at the exact time they are looking. Dominating the search engine results pages for relevant queries is an important part of raising awareness for your organisation. Good SEO (both content and technical) and a targeted paid search campaign ensures that we capture the maximum traffic.
