Paid Media

Programmatic uses machine learning to make paid media campaigns more efficient. We push Programmatic even further under the guidance of our in-house mathematicians, returning faster and more efficient results. The development of Programmatic marketplaces has significantly reduced the price on display inventory.

For campaigns of significant scale where we’re trying to boost awareness, Programmatic is proving to be increasingly effective and as such is becoming one of the main focuses for Uprise Up.

Regularly we find that paid search is the most effective place to start targeting the people who are looking for you at the exact time they are looking for you. In this, paid search is in the exalted position of enhancing the user’s experience and is typically the shortest route to improving cost per conversion.

Social media has come into its own, particularly in terms of the vast amount of data it stores on its users. Advertisers looking to run significant campaigns can generate incredible results through these platforms, many by virtue of the huge amount of audience data that they hold which can be utilised for razor sharp targeting. Targeted social media campaigns boost brand awareness, traffic and conversions.

Shopping paid search ads have become a significant part of the search engine results pages (SERPs). They enable advertisers to advertise their products and demonstrate other product attributes such as price competitiveness, reviews and other useful information.

Google offers charities grants which provide $10,000 per month (or more) of advertising on their search engine. There’s many stipulations and nuances about how Google Ad Grants work but typically this is the low-hanging fruit first on the list for any charity’s fundraising or communication strategy.