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Paid Media.

Google Ad Grant

Most charities are already registered to receive the Google Ad Grants. However, we find that some are not getting the specialist support the Google Ad Grant requires.

Google Ad Grants require considerably different development to regular paid search. Bid amounts are restricted to $2, but there are ways around this. The algorithm also treats Google Ad Grants differently to regular paid ads. There are significant restrictions around managing Google Ad Grant accounts, and Google is quick to suspend accounts that don’t comply.

Although there’s many stipulations and nuances about how Google Ad Grants work, this is typically the lowest-hanging fruit on the list for any charity.

The Google Ad Grant is offered to charities irrespective of organisation size, and can deliver an increase in targeted daily users to your website.

Benefits of Google Ad Grants.

Google offers charities grants that provide $10,000 per month (or more) of advertising on their search engine. As a Google Ad Grants Certified Professional agency, we’re able to help you extract maximum value for your fundraising or communication strategy.

Your organisation could achieve an increase in additional daily users who have been targeted by their daily search activity. This could include potential beneficiaries, donors, campaigners, job applicants or people looking for a charity to support by taking on a physical challenge.

Google Ad Grant Certified Professionals.

As one of the few UK-based Google Ad Grants Professional agencies, we don’t just provide you with our Google Ad Grant expertise. We also have direct access to the Google Ad Grant Team in California, dedicated support channels, access to benchmark data from across the entire Ad Grant programme, and the ability to participate in Ad Grant specific beta tests.

Our Approach to Google Ad Grants.

Strategy
Strategy

Google Ad Grants operate differently to standard paid search campaigns. We have honed our strategies and tactics to meet these requirements and extract maximum value from the grant.

Compliance
Compliance

We use automated scripts to continually check that your Google Ad Grant adheres to the policies and regulations required.

Future proofing
Future proofing

As a Google Ad Grants Professional agency, we will always be the first to respond to any new Ad Grant developments or algorithm changes.

Testing
Testing

Your account will be run through our Ad Grant policy checker, and we will continually test the Ad Grant’s results to ensure we are driving the most targeted traffic to your site.

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