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Paid Media.

Paid Search

Reaching your audience quickly and on-budget will help you to achieve your goals. We won’t accept wasted potential in our paid search campaigns.

Paid search advertising is the fastest way to achieve success from search engines, as it targets the people who are looking for you with laser-focused precision at the exact moment they’re looking for you.

Using a data-led approach and an iterative testing process, we ensure your paid search campaign only focuses on traffic that reliably converts.

Benefits of paid search.

Paid search ads appear within the Search Engine Results Pages (SERPs) for relevant keywords. When those keywords are properly targeted through robust data and testing, paid search ads drive an increase in qualified leads to your site, maximising your conversions and delivering an immediate and substantial return on investment.

Our approach to paid search.

Understanding
Understanding

Paid search is not a one-size-fits-all solution. To reach your objectives, you need a team that works collaboratively with you and understands your organisation’s goals to implement a laser-focused campaign.

Analytics
Analytics

Clear data is key to optimising your campaigns and getting the best possible ROI, so we’ll ensure your Google Analytics is set up correctly. That means tracking all activity and reporting all conversions.

Structure
Structure

We’ll run focused campaigns for you that are optimised into niche ad groups. We use pinpoint targeting to cut through the competition at minimal cost.

Keyword Development
Keyword Development

Our exhaustive development of multiple keyword variants means that we are able to capture all the traffic you want, and filter out the traffic you don’t want.

Bid Management
Bid Management

We can assess the individual value of clicks on each and every keyword by scrutinising conversions and identifying the variables that impact value.

Market Opportunities
Market Opportunities

We have the tools to establish the real opportunities for your organisation and search market. This includes seasonal time factors, timings, regional variants and competition.

Split Testing and Ad Text
Split Testing and Ad Text

We’re driven by a commitment to iterative and robust testing, which empowers us to craft effective ads, answer users’ queries, and direct them to your site.

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