Programmatic
Display Ads will help you generate awareness, quickly. Combining demographic, contextual and behavioural targeting can provide considerable returns.
Display advertising can increase awareness by reaching new (or prospective) users at great scale, especially when appearing on highly relevant content.
Display advertising is effective in targeting users who are in the ‘consideration’ phase of making a decision – such as purchasing a product or service, or making a donation. Remarketing is particularly effective here, too.
Benefits of Display Ads.
Including banner, display, video, and social media advertising, display ads can make a significant impact if you want to increase awareness quickly and cost-effectively. By targeting users who have already visited your website through remarketing, we can ensure the best possible results. We also use Programmatic advertising to build awareness across audiences even more efficiently, using the power of machine learning to bid in real-time across multiple channels to deliver the best return on investment.
Programmatic.
Programmatic provides a further step-up for building awareness across audiences even more efficiently; taking campaigns to the next level. By using the power of machine learning and cutting-edge technology, we can bid in real-time across multiple channels to drive more cost-effective and better-quality traffic and to deliver the best return on investment possible from display advertising.
We use Google Display Video 360, which has a wide range of inventory, and enables exceptionally focused audience targeting. We use this in tandem with Google Campaign Manager and Search Ads 360 to make use of the shared Floodlight tracking capabilities which allows for better attribution, leanings and in-turn results.
We also have the ability to incorporate inventory outside of traditional display, including Spotify, video-on-demand (VOD) and out-of-home (OOH).
Our Approach to Display Advertising.
We start by understanding you and getting to know your audiences. We immerse ourselves in your organisation to identify your key objectives.
We run a series of tests to refine your audience and thoroughly investigate the types of websites and/or social media platforms that will be the most effective to target.
We will refine your message by trialling different messages and landing page combinations to find the incremental gains across a number of factors to make a significant impact on results.
