Shopping paid search ads give you the edge in selling your products online. With a data-led approach we can choose the right keywords in the right places to deliver considerable ROI.
Shopping paid search ad campaigns work for retail organisations to help you to promote your online inventory, broaden your presence online, and boost traffic to your website.
We ensure your ads use images, reviews and other information to give a strong sense of the product that you’re selling to users before they click the ad, giving you more qualified leads.
Benefits of Shopping Paid Search Ads.
Shopping paid search ads appear at the top of the search engine results pages for users’ relevant searches with the product title, price, image, brand, reviews, and other product attributes. This makes it clear for the user to decide what to buy without clicking through to multiple websites, leading to high conversions from the traffic that comes through to your site from these ads.
Our Approach to Shopping Ads.
We review competitor pricing and ensure we are promoting products that are price competitive.
We use a bid structure based on intent, meaning we are able to use a higher bid for products where the user has shown a high intent to purchase.
Our expertise in optimising the data feeds ensure your ads show at the right time for the right searches.
Shopping ads require more intricate management than traditional paid search campaigns. Our data-driven processes and in-house experts have perfected the process for maximising the return from shopping ads.