Social Media Ads
Social media is an important part of digital marketing as it enables you to pinpoint precise audiences and market to them in creative ways.
We develop and manage highly-targeted social media campaigns to help you fully engage with your key audiences.
Social media advertising increases brand awareness and conversions in a personal and minimally invasive way.
Benefits of Social Media Advertising.
The power of social media advertising comes from the ability to differentiate between specific audiences, down to their demographics, interests, profession or even behaviour patterns. Social media advertising also provides the opportunity to target audiences in a range of engaging and interactive ways such as messenger ads and sequential video, leading to increased brand awareness and conversions.
Our Approach to Social Media Ads.
We get to know you and your organisation’s objectives, to ensure that the right ad solution is chosen to achieve your goals. This sets the benchmark against which success will be measured, so it is important that we have a close bond.
We utilise pixel data to leverage the most out of powerful lookalike audiences and remarketing for the maximum impact.
We always ensure effective tracking is in place, and adopt complex split testing to find the best results. We then continuously refine our audiences and ads by transparently reviewing their performance alongside your team.
Social media platforms and technology are constantly changing, and we always stay ahead of the curve by testing new ad features and formats, bid and optimisation strategies, opportunities for automation and new channels themselves.