Video advertising offers incredible opportunities, especially when combined with our laser-focused audience targeting.
Video advertising helps you to connect with your audience at scale, but via a more personal medium. It’s excellent at boosting awareness.
Video advertising plays a significant role in influencing purchase behaviour and driving conversions.
Benefits of Video Advertising.
Online video is the fastest growing content medium. By harnessing the power of video remarketing, we can drive prospective customers or supporters further down the user funnel, to increase conversions and awareness. In TrueView in-stream video campaigns, an advertiser only pays when a viewer watches 30 seconds of their video, so cost per view can be incredibly attractive.
Digital video advertising is also very effective in social media advertising.
Our Approach to Display Advertising.
We always apply our effective targeting techniques to campaigns. Our targeting options include (but are not limited to) remarketing, contextual, in-market and demographic targeting.
We go beyond the 10 second ad, employing techniques such as retargeting and sequential advertising to maximise the impact of your campaign.
We rigorously analyse outcomes and make changes to the videos used in order to find the best results. We also constantly monitor new platforms and technologies to retain ‘first mover’ advantage.
Our multi-channel approach to digital media and video advertising means we can make effective use of video with Google TrueView ads, Facebook, and Instagram.