Micro-Moments Presented by Google
Targeting your Customers and Signing their Journey Down the Sales Funnel
On 24th November, Uprise Up were delighted to host a Digital Marketing Masterclass together with our friends at Google and Web-Clubs aimed at supporting businesses in the South East.
This event provided real insight into the latest technologies available and how best to use them to drive revenue and is tailored to Marketing Directors, Managers and key decision makers who are setting strategies for 2017.
Digital is now established as the most effective marketing channel and as companies look to boost Christmas sales and set a digital strategy for 2017, we will share our knowledge of the opportunities available and discuss how companies are able to take digital marketing to the next level.
Google’s own Philip Nairn will presented on ‘Micro Moments’, detailing how to target audiences with pinpoint accuracy and sign their journey through the marketing funnel to a sale. The tools and techniques available are now incredibly sophisticated and digital marketing is now by far the most cost effective means of delivering new customers to your door.
What are these ‘Micro-Moments’?
Google describe Micro Moments as:
“Mobile has forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences. After analysing data, researching and talking to real people, we have some insights to share”
What are they Really?
Basically, mobile has overtaken desktop for internet usage (including using search engines) people don’t store everything in their heads and then look it up when they get to their desktop, they look for things on the move as and when they think of them – on their mobile. Micro Moments gets companies messages to their audiences at this time.
What did we discuss?
Quite a lot! Uprise Up presented on a number key techniques and tools for delivering results with digital marketing mainly:
- What works in digital marketing to develop awareness, leads and ROI
- Google AdWords and PPC (Pay Per Click) marketing
- Effective measuring of results through Google Analytics and leveraging this knowledge
- Effective SEO (Search Engine Optimisation) – get your message to customers at the point of purchase
In addition, Anthony, MD at Web-Clubs provided an overview on effective email marketing campaigns.
About the Presenters
Managing Director, Uprise Up
John is a specialist Digital Marketing Consultant with over fifteen years’ industry experience. John started his career in the commercial sector, working for major media planning and buying agencies on clients including BT, Intel, Barclays and Canon. Realising that traditional agencies struggled to respond to the constantly shifting digital landscape, he created Uprise Up to focus on the growing needs of clients.
Managing Director, Web-Clubs
Anthony has been with Web-Clubs since it first started back in 2000 and has experience in all aspects of digital marketing. As email accounts first began to appear in the consumer & business mainstream around this time, both he and Web-Clubs effectively became forefathers of email marketing as we know it today. Web-Clubs currently manage over 3.5 million members across their Club portfolio.
Head of SEO, Uprise Up
Kapwom, head of SEO at Uprise Up has a vast background in technical and on page SEO with years of experience working with well-known brands such as Krispy Kreme and Bon Voyage Travel. Since working with Uprise Up he has been involved in the strategic implementation of SEO tactics to improve the organic performance of several clients’ websites.
Relationship Manager, Google
Excited by all things Digital (and Google!) Phil looks after a selected number of advertising agencies, helping them develop their AdWords offering even further. If he isn’t in-front of a computer, you will normally find him on a mountain somewhere escaping technology for the weekend.
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