SEO Bash: Content Optimisation

SEO Bash: Content Optimisation

 

SEO Bash will be an ongoing series of talks and discussions specifically focused and designed around Search Engine Optimisation. The first set of talks will dive into different aspects of optimising content on your site.

 

You all will have heard the phrase ‘Content is King’ and there’s a very good reason why! Content is the very essence of what makes your site yours. It’s what attracts your users, keeps them coming back for more and is one of the best ways you are able differentiate yourself from the competition.

 

Search engines know how important the role of content is and so should you!

 

What did we discuss?

 

We had a fantastic lineup of speakers and presentations covering a number of different topics on how to best create and optimise web content to improve your organic performance:

 

Ed Coles – Content Pitfalls – What to Avoid When Creating Content

Ed’s talk looked into the history of Google’s ranking algorithms with a particular focus on the Panda update. With a number of examples of ‘Black Hat’ techniques and explanation of what Panda is looking for, Ed highlighted some of the common mistakes and pitfalls that people may encounter.

 

Grace Gibbons – How to Create Effective Video Content

Grace’s talk dived into the power of video marketing and the various types of video content you could use along with answering some common questions – How long should my video be? How do you optimise for Facebook or YouTube? And what are some content planning essentials?

 

Konrad Sanders – Writing for SEO

Konrad’s talk focused on Google’s change towards ‘awesome’ content and looked at 10 key steps on how to improve your content writing for SEO, including building anticipation and grabbing users attention with a powerful hook.

 

Kapwom Dingis – Actionable SEO Content Takeaways

Kapwom’s talk took a look at the value of content and provided a number of different techniques and actionable takeaways for how to best optimise your content to improve your SEO performance. This provided some great insight into general SEO best practice.

 

Patrick Langridge – Local SEO – Optimising Content for local

Patrick discussed Google’s change in focus towards localised search, what this has meant for businesses and some best practices for improving Local SEO. The talk also covered some fantastic examples of where businesses that have been able to utilise local content and the positive results that can come from local optimisation.

 

The talks were then be followed by a brilliant Q&A session with a whole range of questions from where’s best to host new content to technical implementation of HTML tagging.

If you’re interested in learning more about SEO or digital marketing in general, why not check out our Digital Marketing Resources or training?

 

About the Presenters

Patrick Langridge

Head of SEO, Screaming Frog

Patrick is Head of SEO at Screaming Frog, leading a team of talented search marketers and content specialists to deliver best in class technical SEO, creative content and cutting edge digital PR for clients. He has been an honorary frog for 6 years now, and is constantly challenged by the fluid nature of the SEO industry.

Kapwom Dingis

Head of SEO, Uprise Up

Kapwom, head of SEO at upriseUP has a vast background in technical and on page SEO with years of experience working with well-known brands such as Krispy Kreme and Bon Voyage Travel. Since working with Uprise Up he has been involved in the strategic implementation of SEO tactics to improve the organic performance of several clients’ websites.

Grace Gibbons

Founder, Bounce Productions

Grace runs a video marketing company called Bounce. An experienced film-maker, Grace trained at the BBC before working for 8 years in the freelance broadcast sector, producing and directing on programmes such as the BAFTA-award winning series Gogglebox, One Born Every Minute & Watchdog.  Grace now uses her documentary background experience to help businesses and charities convey the essence of who they are through video marketing.

Ed Coles

Senior Digital Marketing Executive, Uprise Up

Having graduated with a degree in Marketing and Consumer Behaviour from the University of Reading, Ed joined upriseUP and has since used his extensive SEO, PPC and Social Media knowledge to ensure the successful execution of a number of key campaigns. Brands Ed has worked with include ASOS, Ten Health & Fitness & RVS.

Konrad Sanders

Founder, The Creative Copywriter

Konrad is the CEO and Content Strategist at The Creative Copywriter, and has a pretty darn creative noggin on his shoulders. His gang of word-slingin’ cowboys know how to compel, convince and convert customers through the power of content.

John Onion

Managing Director, Uprise Up

John is a specialist Digital Marketing Consultant with over fifteen years’ industry experience. John started his career in the commercial sector, working for major media planning and buying agencies on clients including BT, Intel, Barclays and Canon. Realising that traditional agencies struggled to respond to the constantly shifting digital landscape, he created Uprise Up to focus on the growing needs of clients.

Videos

Introductions

John Onion, Uprise Up

Content Pitfalls: What to Avoid When Creating Content

Ed Coles, Uprise Up

How to Create Effective Video Content

Grace Gibbons, Bounce Productions

Writing for SEO

Konrad Sanders, The Creative Copywriter

Actionable SEO Content Takeaways

Kapwom Dingis, Uprise Up

Local SEO: Optimising Content for Local

Patrick Langridge, Screaming Frog