Digital Marketing Resources

Here you can find a number of different digital marketing resources to help improve your digital marketing strategy. Keep your eyes out as we will be adding new resources to this page when they become available.

Applying for a Google Grant eBook Cover

Applying for a Google Ad Grant – eBook

 

Our free eBook will help guide you step by step on how to apply for Google’s Ad Grant Programme, including how to get set up and enroll with:

 

  • Gmail
  • TT-Exchange
  • Google Nonprofits
  • Google AdWords
  • Google Ad Grants
Getting started with Google AdWords for Charities

Getting Started With Google AdWords For Charities – eBook

 

Our free eBook guide with help you understand best practice for Charity AdWords accounts, how to best utilise the Google Ad Grant and help ensure that you get the most out of your:

 

  • Keywords
  • Ads
  • Ad Extensions
  • Bid Management
  • & much more!
SEO Myths To Leave Behind in 2017

18 SEO Myths You Can Leave Behind In 2017 – eBook

 

Have you ever wondered whether you’re implementing the latest SEO techniques?

 

Amongst other things, the ‘SEO myths to leave behind in 2017’ guide covers:

 

  • Why getting more links isn’t more important than creating more content?
  • Why keywords used no longer need to be an exact match?
  • Why SEO is not all about ranking?
How To Run A Competitor Analysis eBook

How To Run a Competitor Analysis – eBook

 

Running competitive analysis is a vital component of ensuring you know where you sit in your vertical and where you can expect growth.

 

In this eBook guide you will learn:

 

  • Identifying direct and indirect competition
  • Determining the metrics you’ll be comparing
  • Performing simplified SWOT analyses
  • Discovering information collection tools
  • Analyzing your results and creating a plan
How To Use Excel - eBook

How To Use Excel – eBook

 

Being able to effectively utilise excel in order to sort, interpret and diagnose data is essential for Digital Marketing.

 

Making use of powerful Excel functions such as:

 

  • VLOOKUP
  • Pivot Tables
  • Data Visualtion

 

will help you merge, compliment and analyse different pools of data; and really understand the story behind the numbers.

Interested in learning even more about digital marketing? Why not check out our upcoming events and past event presentations in our presentation library?

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