SEO Bash will be an ongoing series of talks and discussions specifically focused and designed around Search Engine Optimisation. The first set of talks will dive into different aspects of optimising content on your site.
You all will have heard the phrase ‘Content is King’ and there’s a very good reason why! Content is the very essence of what makes your site yours. It’s what attracts your users, keeps them coming back for more and is one of the best ways you are able differentiate yourself from the competition.
Search engines know how important the role of content is and so should you!
What did we discuss?
We had a fantastic lineup of speakers and presentations covering a number of different topics on how to best create and optimise web content to improve your organic performance:
Ed Coles – Content Pitfalls – What to Avoid When Creating Content
Ed’s talk looked into the history of Google’s ranking algorithms with a particular focus on the Panda update. With a number of examples of ‘Black Hat’ techniques and explanation of what Panda is looking for, Ed highlighted some of the common mistakes and pitfalls that people may encounter.
Grace Gibbons – How to Create Effective Video Content
Grace’s talk dived into the power of video marketing and the various types of video content you could use along with answering some common questions – How long should my video be? How do you optimise for Facebook or YouTube? And what are some content planning essentials?
Konrad Sanders – Writing for SEO
Konrad’s talk focused on Google’s change towards ‘awesome’ content and looked at 10 key steps on how to improve your content writing for SEO, including builing anticipation and grabbing users attention with a powerful hook.
Kapwom Dingis – Actionable SEO Content Takeaways
Kapwom’s talk took a look at the value of content and provided a number of different techniques and actionable takeaways for how to best optimise your content to improve your SEO performance. This proivded some great insight into general SEO best practice.
Patrick Langridge – Local SEO – Optimising Content for local
Patrick discussed Google’s change in focus towards localised search, what this has meant for businesses and some best practices for improving Local SEO. The talk also covered some fantastic examples of where businesses that have been able to utilise local content and the positive results that can come from local optimisation.
The talks were then be followed by a brilliant Q&A session with a whole range of questions from where’s best to host new content to technical implementation of HTML tagging.
SEO Bash: Take 2
Due to the success of SEO Bash and by popular demand, we are now planning on running a second event (date TBC) covering similar themes and topics. As the presentations be very similar, this event will be targeted to those who were unable to attend SEO Bash or to new visitors. If you’re interested in coming along, please fill out the form below or get in touch at firstname.lastname@example.org. We look forward to seeing you!
Keep your eyes peeled for more information as we get closer to the event!