10 Dec SEO News Round Up: November 2020
– 10th December 2020 –
What happened in the world of SEO in November?
Rolling Out: December 2020 Core Update
It may not be November news, but Google took to Twitter at the start of December to announce another core update to their search algorithm was about to start rolling out. This will continue to roll out over the next week or so.
It may not be the Christmas gift people wanted, but it is the one webmasters have received. What do we know about the update? At this stage, not much. In typical Google fashion, little information around the update has been revealed, with the search engine choosing to share their faithful document telling webmasters what they need to know about core updates.
Search Engine Land suggests that third-party data shows this update is already bigger than the last core update (May 2020), with volatility in rankings recorded across almost all website categories. So far, we have yet to see any real fluctuation to the performance of our clients, but with the update still rolling out it is early days. It’ll be a few weeks before we can measure any impact from this update to search.
Page Experience Update Date Confirmed
Back in the summer, Google let us know about an impending update that would be hitting search in the next year or so; the Page Experience Update. At the time a launch date was omitted, with Google promising to give websites another heads up, 6 months ahead of roll out. In November we received that warning, with the Page Experience Update due to go live in May 2021.
As we’ve previously discussed, this update will make UX signals, such as the Core Web Vitals, ranking factors for organic search. Page Speed stood out to us in particular, with Google saying post-update pages should load in 2.5s or under.
The Page Experience Update launch coincides with another update releasing that month: non-AMP pages will become eligible for the Top Stories feature in search results – a great opportunity for websites not using AMP.
With all this change promised there is a lot of preparation needed in the next 6 months for websites to utilise the opportunities these updates present. If you need any help with preparing your website, do get in touch. We’re happy to see how we can help!
Remove Outdated Content Tool Updated
Another tool got a re-fresh this month! This time, the Remove Outdated Content tool got a little re-design and the functions were made to be more intuitive, making it easier to use. Compared to the original version, it certainly feels more inline with Google’s current design theme.
It’s not a tool I use often, but it can be handy. It’s designed to allow you to remove pages on your website from search results. The intention behind the tool is to remove pages that no longer exist, but still appear in the SERPs.
An interesting point is you don’t need to own the page to use this tool. This is something many are not a fan of due to the perceived risk of competitor sabotage. For those of you feeling a little wary, Google counter this by stating you can have pages re-indexed. With the request indexing tool down, I’d suggest making sure all your core pages are in your XML Sitemap!
For more information on how to use the Remove Outdated Content tool, check out Google’s support thread on the topic.
Did we miss anything?
If there was anything else that happened in November that caught your eye, feel free to tweet us at upriseUPSEM, email us at firstname.lastname@example.org, or simply send us a message through our contact page. We’d love to hear from you.