Search engines want to provide their users with good content, so creating informed content that is useful to your audience is the key to strong, long-term SEO.
Content SEO relies on keyword research, quality copywriting, good formatting, and competitor analysis to create high-performing content that ranks for the terms your audience is searching for. This works best when approached as an ongoing process that pursues continuous organic improvement.
Our content SEO strategies begin by researching what’s in demand, where useful links are going to come from, and what kind of content will lead your audience to convert. We will then go on to optimise a number of on-page factors and provide content that is valuable to your users and makes your organisation an authority in your niche.
Benefits of Content SEO.
Good content which is meaningful to your target audience is key for driving awareness, consideration, engagement and advocacy. Part of this process is writing great content, but more importantly you need to be sure you are providing a well-rounded solution to the issues your audience is searching for. Once you begin implementing an authoritative content strategy, you will fast see an increase in your organic rankings and search traffic.
Our Approach to Content SEO.
We will work with you to develop an overall content strategy, using industry and audience research, along with data from search engines and SEO tools such as ahrefs and SEO monitor, to discover the optimum content for your website, and the best time to post it. The content strategy also takes into account your E-A-T factors – we incorporate tasks and methods to help your content demonstrate its Expertise, Authority and Trustworthiness on each priority topic.
In order to increase authority on individual topics within your niche, we will break your website down into interlinked sections based on each topic. These content silos will be built around the topics that are most important to your organisation, and the pages within each silo are interlinked in order to increase accessibility and increase your authority on that given topic.
Once we have discovered your audience’s search habits, we can identify “gaps” in your existing content. These gaps are missed opportunities that, when filled, will bring more organic traffic to your website. Gaps are identified through reviewing your competitors’ content and pinpointing where your site has ranking gaps in the search results that your computer currently fills.
You likely have some content that is ranking already, but could perform more strongly. We will use keyword research, latent semantic indexing (LSI), SERP analysis and overall keyword use and density to optimise your existing content. By analysing the SERPs we can determine the content types and topic focuses that Google favours for those search queries.
Some on-page factors, such as meta tags, are easily overlooked. We will include the optimisation of title tags, meta descriptions, headlines and header tags and images in our content SEO strategies. We also review and optimise your overall page layout and structure, which becomes increasingly important in reaction to passage indexing and other Google algorithm updates.