Digital PR
Digital PR boosts your organisation’s online presence and improves engagement by securing mentions and features in relevant and authoritative online publications. Our work includes finding the journalists that are relevant to your organisation and working with them to generate links that will drive the right kind of audience to your website. Those same links also work as a clear signal to Google that your site is authoritative and provides value to its users.
Digital PR can be essential in helping to grow your website and increase your presence online. It is beneficial for your wider brand awareness as well as improving your SEO.
We are flexible in our digital PR strategies, and will run a unique campaign to suit your brand’s requirements, whether that’s nationwide coverage, targeted local outreach or SEO improvements.
Benefits of Digital PR.
Digital PR is key to getting your brand and content seen online. We use a mix of classic PR strategy and an SEO approach to deliver digital PR campaigns that fit into the digital world and blend seamlessly with your existing digital media campaigns. Our digital PR campaigns promote your organisation with search engine optimisation in mind – improving your search engine rankings and driving relevant traffic to your website.
Our approach to digital PR.
Through keyword research and competitor analysis, we can identify the content which your audience is already searching for and would find useful, and build an interesting and unique campaign around it. By looking at your competitors and your niche as a whole, we are able to understand where the best opportunities are for your brand’s content. We’ll use this understanding to match your content to the best positions and begin to convert your users.
We will work closely with you and perform industry research to discover which media outlets will provide the most beneficial links for your organisation. We are able to liaise with the journalists from those outlets in order to plan and develop content, or discuss existing content, and get quality links as a result. By pursuing this method, we can maximise on the content we are producing by taking it to relevant journalists in your subject matter and generating buzz.
As well as high-end authoritative links from big media outlets, backlinks ensure we are able to cover the full variety of links for your digital campaign. We take a strategic approach to link outreach, researching and implementing online mentions from a range of websites. These include quick wins, such as citations in relevant directories, as well as specifically chosen blogs and opportunities arising from other similar organisations or partners. We secure these links to cover the full spectrum of backlink building and add diversity to your link profile.
We can create content specifically focused on your digital PR objectives, as well as review your existing PR content. The content we create with you can either be designed to host on your own website (owned) or to be hosted on other publications (earned). We’ll work closely with you to craft effective press releases that encourage conversions and brand awareness.
Social media is another indicator of valuing content and we can support your organisation with your social media efforts in this regard. Social media activity and mentions help to diversify where you appear on the web and act as another signal to Google that you have a trustworthy website. We will coordinate your social media schedule and coverage with the creation of press releases and website content to deliver a synchronised and targeted digital PR campaign across all channels.