As organic search has evolved, search engines have adapted to deliver location-specific results to users. Whether you’re an international organisation with multi-lingual subdomains or a small local business with a physical storefront, it’s vital that your website appears in front of the right people, in the right place.
Even in English-speaking countries, users search in different ways, use different keywords, and expect to be served different content. International SEO can help your worldwide rankings for relevant keywords.
Getting your website seen on localised searches can be difficult and results pages are often very competitive. With local SEO you can improve your positioning and get more qualified leads to your website and customers on your premises.
Benefits of Localisation SEO.
International SEO will help you to target the right users in the right countries with the right content, increasing conversions and brand awareness, and helping your organisation expand into different markets. For organisations with a physical location, the proper implementation of local SEO will drive users from the right location to your website and business premises.
Managing an international website can be difficult, but with the proper implementation of international SEO you can be sure that your international audience is able to find the content that is relevant to them.
At Uprise Up, we will help you to navigate the pitfalls of multi-lingual and international websites by ensuring your website signals to Google what content should be served to which users. This can include following proper canonicalisation practices and implementing hreflang tags across the site.
Local SEO can be fundamental to getting more customers when you have a business with a physical location, such as a restaurant or shop. With proper use of local SEO, such as a well-managed Google My Business account, local on-page optimisation, local reviews, and online citations, you can drive traffic to your website and your physical storefront.