Ongoing SEO Management
Ongoing SEO management is a powerful way of developing relevant traffic through consistent reviews and updates to your site. Over the course of a website’s lifetime, these gains can build into a powerful source of traffic.
SEO management includes both technical and content optimisation, link outreach, keyword research, and competitor analysis. Each area needs to be properly maintained and updated to ensure an efficient and successful SEO strategy.
Ongoing SEO is much more effective than an on-off approach to increasing organic traffic. We will continually test and optimise your website to navigate changes in the search engine algorithms, your competitors content, and the industry landscape, all of which can affect your organic performance.
Benefits of SEO Management.
Pursuing an ongoing white-hat SEO strategy will help drive more organic users to your website. Our targeted and well-researched strategies stay abreast of upcoming algorithm changes, while ensuring your content attracts relevant, useful traffic to your website.
Our Approach to SEO Management.
Implementing technical SEO fixes is where we’ll likely find quick wins. Fixing errors with crawling and indexing, accessibility or page speed can have a positive impact on your SEO in a short period of time. As part of our ongoing SEO management, we will perform monthly checks on your meta tags, site speed, and other technical aspects of your website. We also ensure that your website is mobile friendly and prepared for search engine updates such as the upcoming Page Experience Update.
Backlink building is a vital part of our ongoing SEO management. We use a number of different tools to identify competitors’ authority links, generate new backlinks, and outreach through guest posting. Link outreach is also an important aspect of our digital PR campaigns, and includes journalist outreach and industry research to find the potential high authority links in your niche.
Our on-page content SEO strategies ensure your existing content is properly optimised for search. We conduct comprehensive content gap analyses to find opportunities for new content by assessing the industry and audiences, as well as investigating competitors. We work closely with you to build a content plan which will ensure there is relevant content in place to reach your target audience.
We are a data-led agency with tracking and improving at the core of our activity. We will closely test and monitor your SEO results through Search Console and Google Analytics to identify areas that can be improved upon. We produce bespoke monthly interactive Data Studio reports to closely monitor key metrics and transparently display our progress in reaching our KPI targets.