A comprehensive SEO audit is the best place to start for organisations looking to improve their organic traffic. We’ll perform a thorough examination of your website to highlight areas for improvement that will have the biggest impact on your organic performance.
There’s more to SEO than meets the eye, and it’s important to understand what is happening ‘under the hood’ of your website. As search engine algorithms now analyse the overall quality of a website and its content, our audits investigate and provide solutions across on- and off-page SEO factors.
There are lots of components to a website’s SEO, and we can create a bespoke audit for your organisation’s needs. That said, we typically provide reports on technical SEO, internal linking, content SEO and backlink profiles.
Benefits of an SEO audit.
An SEO audit analyses your entire website, from top-level strategy right down to more intricate aspects such as keyword density and heading structure. We will work closely with your team to set out an SEO strategy and roadmap, with a detailed implementation plan. We can also work with your in-house resources to lay out their role in the strategy and provide additional support where needed.
Our approach to SEO audits.
We will kick off your SEO audit with a content analysis. This includes a review of your existing content – we’ll assess whether there is an adequate amount of content across the pages, whether your content is up-to-date and what the content gaps are. We will also conduct in-depth competitor analysis to assess what content will make your website more authoritative within your niche.
As part of the SEO audit, we will assess the technical SEO of your website, including whether your website is logically organised and that it is being effectively crawled and indexed by search engines. Our technical SEO work also includes ensuring that your website is mobile-friendly, has an acceptable page load speed, and is optimised to measure up against the Core Web Vitals metrics.
As part of auditing your content SEO, our team will make sure that meta tags are being used appropriately across the site and header tags are being implemented properly. These often-overlooked aspects of SEO help to tell Google and other search engines what your content is about, and utilising them for SEO can lead to an increase in organic traffic.
We can also provide backlink and internal link audits for organisations that require an optimised link profile. Our link audits can include reviewing your internal links, as well as using industry and competitor research to opportunities for high-authority backlinks in your niche and improve SEO.