To make sure that search engines see you as a trustworthy and authoritative website, and know what content exists within it, you need to make sure that your website is properly optimised. Technical SEO requires a skilled and knowledgeable technical team to audit and improve your search performance.
Technical SEO provides a foundation for your content to perform in search engines. If Google is unable to crawl or index your website properly, your content will not appear in relevant search engine results pages.
Google does not want to send its users to websites that are frustrating to use. We will ensure your website is performing from a technical point of view to help drive more organic traffic to your website.
Benefits of Technical SEO.
A technically optimised website ensures you are reaching maximum visibility on SERPs (search engine results pages) by having the correct pages crawled and indexed. It’s also important that your website utilises the latest schema markup so that it can appear for rich snippets on relevant searches.
Technical SEO refers to the non-content optimisation aspects of your website to ensure Google is able to both find, and index, your content. If anything is stopping Google and other search engines from properly “reading” your website, or if your website is slow or difficult to use, this will have an impact on the amount of organic traffic your website receives. Our Technical SEO checks and management ensures that your website and its content is properly optimised to be both easy to use for your visitors, and in line with the search engine requirements.
Our Approach to Technical SEO.
The most important aspect of Technical SEO is to make sure that your website’s key pages are able to be crawled and indexed correctly by search engines. We ensure your sitemap is properly set up, excludes the right pages, and is submitted in Google Search Console.
Correctly employing 301 and 302 redirects and checking that there are no broken links on your site is an important part of making sure your site is accessible. Reviewing the site’s structure and internal linking is integral to making sure search engines can easily crawl and index priority pages.
Using Schema markup on your pages helps search engines gain a quicker understanding of the contents. This includes information about prices, events, dates, ratings, authors, and other aspects of a web page depending on its content. We work alongside your developers to implement Schema markup to help increase your organic clickthrough rate.
A good user experience signals to Google that it can send users to your website, and as such can positively impact your organic performance. This is especially true with Core Web Vitals becoming a ranking factor later this year. We will run tests to ensure your website has an acceptable page speed and that there are no technical issues adversely affecting user experience.